Social Media Predictions For 2009

by Jason Falls |
I was honored to be asked to contribute to a collaborative post going live this morning on the blogs of several thought leaders in the social media space. Peter Kim, formerly of Forrester Research and now with a stealth startup in Austin, Texas, coordinated and compiled it all. What follows are snippets of thought from the likes of Charlene Li, Rohit Bhargava, Chris Brogan, David Armano, Jeremiah Owyang, Andy Sernovitz, Todd Defren, Ann Handley and more. The full set of predictions is available in the white paper/PDF (linked and embedded).
Give it a look see and share what you think 2009 might hold in the comments. Below is what Kim coordinated from all of us:
Community and collaboration are wonderful things.
Fourteen great minds on social media have shared thoughts on what 2009 may have in store for us. Here’s some of what they’re thinking:
  • “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano
  • “You may not always start the year as a leader, but you can certainly finish it that way.” – Rohit Bhargava
  • “Intimacy touches emotion; emotion powers conversation.” – Pete Blackshaw
  • “Doors are going to close all over the social web. Why? Because the money didn’t come the way people thought it would.” – Chris Brogan
  • “The tipping point has not only *not* been reached, but could still tilt *away* from Social Media.” – Todd Defren
  • “There’s a lot of fixing that needs to be done.” – Jason Falls
  • “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley
  • “We’re going to develop a set of better metrics to help guide, direct and validate ‘commitment’.” – Joseph Jaffe
  • “The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis.” – Charlene Li
  • “After a pre-qualifying wrestling match…” – Ben McConnell
  • “These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.” – Scott Monty
  • “The recession will force revenue results out of social technologies.” – Jeremiah Owyang
  • “Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz
  • “Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter.” – Greg Verdino

Everyone’s thoughts have been assembled in this PDF. You can also read the document in-line below.

Your feedback is appreciated and I’d love to hear your thoughts on this.


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).