Social Media Transparency [Infographic]

Using social media to drive organizational transparency helps build trust with stakeholders.

by Mark Smiciklas |

The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences.

Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this for the purpose of building trust in a product, service or organization.

Trust is the foundation of all relationships and relationships are what fuel business growth and long term success. Transparency across digital channels is a great way for organizations to start connecting with their audiences and slowly building trust.

This infographic contains a few ideas on how social media can be used to deliver on the promise of organizational transparency. Please feel free to share your experiences and ideas. The comments are yours.

social media transparency

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About the Author

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.