Social Strategy Roadmap Infographic

A summary of Nick Westergaard's Time, Talent and Terror talk in Minneapolis

by Andrea Cook |

Are you being called to drive the social strategy in your organization? You may be fueled up and ready to put the pedal to the metal, but that doesn’t mean your employer is ready to ride shot gun. Today’s road blocks may be keeping you from reaching success.

Tips-n-Trends Explored: a series of digital marketing takeaways from Explore, SME's five-star, five-city social media conference.

Nick Westergaard from Brand Driven understands the digital change agent’s challenges. He classifies them as Time, Talent and Terror and they are the internal obstacles to social media success.

Nick presented at Explore Minneapolis and provided some tips to encourage digital marketers seeking support as they step up their social media efforts within their organizations. We thought he had a lot of great advice and thought we’d share some of his content with you as an infographic. Check out our Social Strategy Roadmap below.

The content is designed for the “glance and go” reader. We hope it provides some infotainment for you and encourage you to share it with a tweet, pin or post so that digital marketers all over corporate America can benefit from the tips-n-trends that impact today’s world of social media.

If you want to learn awesome stuff like this live and in person, the next Explore is in Orange County, Calif., Oct. 18-19 at the Gothic Moon Studios in Orange. Register now and get $200 off to see great speakers like Peter Kim, Michael Brito, Tom Webster, Nichole Kelly, Tamsen McMahon, Tim Hayden and even Jason Falls! Learn more and register at

About the Author

Andrea Cook

Andrea Cook is a live media expert who provides key services that grow brands + buzz. With an eye for visual integrity, heart for truth and love for market growth, Andrea blends her role as an art director, editor and publisher in today’s digital, social and mobile media era. Founder and owner of The Midas Center, a consultancy and cowork space and publisher of iHEART Green Media, Andrea is a pioneer, community builder, coach and consultant for hire. Services vary, Live Event Coverage preferred. She can be reached via Twitter @andreacook.