Sprout Social Offers A Robust Social And Digital Media Management Solution

by Jason Falls |

Everyone wants a simpler way to manage the complexities of tasks that go along with social media marketing, right? Sprout Social has stepped into that void a bit with a tool that I’ve been quite impressed with. I reviewed Sprout Social for members of Exploring Social Media a while back. This week, they became a sponsor here at SME!

Sprout Social essentially acts as a social media management tool for both the average and power users. It allow you to monitor and respond on social networks, identify influencers around a topic and then pull that public and influencer data into a simple customer relationship management system. There are also some nice metric gathering mechanisms built into it, too.

Image representing Sprout Social as depicted i...
Image via CrunchBase

The platform is offering free trials to Social Media Explorer readers. Just click on the advertisement over there in the sidebar to get started. I’ve been quite impressed with their tool thus far. You should give it a spin!

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).