Tackling The Challenge of Local With FanTools

Software is one piece of the solution, but not the only one.

by Jason Falls |

Four51, makers of FanTools, has joined the roster of sponsors at Explore Minneapolis. FanTools is a content management system for organizations across multiple channels (think Facebook and Twitter and so on) and multiple locations (think franchise or locations and the like). FanTools also provides support and managed services to businesses who don’t have the resources to devote to managing social with the tool.

Ryan Ruud, Four51’s director of marketing, and I caught up last week to talk a bit about the challenges his customers have. Ryan will be serving on our B2B panel at Explore Minneapolis and has some interesting perspective on the business-to-business space, but also has gained a wealth of experience helping brands solve social media marketing problems in the time he’s spent with the company.

You won’t want to miss the business insights Ryan Ruud has to give at Explore Minneapolis. He’ll be on the B2B panel there, speaking along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! (Shhhh … you can save $200 by using the code ILOVESME … pass it on!) Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).