The Future Of The Social Web According To Forrester, Owyang - Social Media Explorer
The Future Of The Social Web According To Forrester, Owyang
The Future Of The Social Web According To Forrester, Owyang
by
Jason Falls
Jason Falls

The ever-present and seemingly omniscient Jeremiah Owyang has authored another report from Forrester well worth reading. “The Future of the Social Web,” was released to Forrester clients on April 27. You can purchase the report or become a client on their website.

Owyang, along with editors and co-authors Josh Bernoff, Cynthia Pflaum and Emily Bowen, essentially cover the immediate future of the social web to which businesses need to focus with regard to OpenID. The report surmises, in essence, that today’s customer and business experience is frustrating because profile information varies from site to service and beyond. OpenID platforms like Facebook Connect offer data portability for individual identities. Essentially, you log in to one network and it carries your credentials through to other networks and unifies your social footprint.

Forrester Marketing Forum 2007

This concept is important because, as the report asserts, the social experience will become more streamlined, simple and user-friendly. Consumers will continue to count on one another for recommendations and product information and the connected web through OpenID-like technologies will allow people to cast wider nets and make more informed buying decisions.

Owyang predicts this connected web will enable brands, websites and networks to customize the consumer experience across the web, utilities like email will be absorbed into social networks and, by 2012 online communities will be, “the driving force for innovation.” The connected consumer then, becomes the center of power in the business equation.

The insights brought forth are the result of research done with companies including Google, Intel, Facebook, MySpace, OpenID Foundation and Dell. There were 24 total companies interviewed, so this isn’t just Owyang pontificating. While I can certainly see each of these predictions coming true, I don’t think the time line for majority adoption the report is accurate. Yes, there will be a good number of communities driving innovation for tech-related companies. (There already are a few.) But I would hesitate to predict “all” or even “most” is feasible.

Perhaps living on the cutting edge of technology and marketing as Forrester does as a research firm blurs their vision a bit from the reality. Even brands considered to be on the forefront of innovation in their respective categories (most CPG companies, financial institutions, insurance companies and other regulated industries) aren’t even dipping their toes into social media successfully. How then can we expect them to be innovating through a connected web of empowered consumers in two years?

Not that we won’t get there at some point. Just not that soon.

And, of course, I don’t have months of research to back up my assertions. That’s what people like Jeremiah and the Forrester team are here for.

If you are a Forrester client, you should go download the report. If you’re not, you can still pay for it online and download a copy. (Though I have always thought Forrester reports were a bit pricey. This one is almost $800.) But it certainly gives us some good guidelines and milestones to keep in mind in the years to come as our social experience gets smarter and is probably well worth the spend for many a marketing manager.


One final note on the report. I had a few conversations about it with some friends in the social media space. Owyang’s work has been both prolific and insightful since joining the Forrester team but often gets shrugged off by those of us who live and breathe in this world. I would caution my brethren to keep in mind that Jeremiah doesn’t work for us. He works for Forrester and its clients, most of whom probably don’t, “get it.” For them, this is great work, solid research and insightful background. And for those of us who get our hands on the reports, it’s also fantastic reinforcements. Nice work, J.

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About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

    Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

    But thank you for keeping us focused on a wide perspective.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

  • martin

    sorry to disagree but I feel it is ludicrous for JO to predict social media “epochs” as well as state the future timeline. To me this is the ultimate in hubris. $800, I wouldn't pay $1 for it.

    • Martin, You're welcome to disagree. I would argue that it certainly isn't hubris. Jeremiah is a researcher. The conversations he has with big brands, tech companies, media outlets and more leads to a collective insight that produces these reports. It's not him popping off his own opinion.

      Forrester has a long legacy of outstanding research and work in this and other spaces. While I would also argue their prices are something I personally wouldn't pay, I would probably find it in my budget as a brand manager … which is, by the way, who they're for.

      But thank you for keeping us focused on a wide perspective.

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  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

  • I love reading Jeremiah's blog, especially for his eye on the future of the work that is being done today. I agree with you, Jason, that most brands won't be that evolved in a few years.

    I wonder what will exist way down the road, though, when the majority of consumers are connected and informed? How will brands stand out then? Of course, we don't need to be worrying about that now, but it's always fun to think about the future.

    • Absolutely. I think folks with jobs like Jeremiah's have a challenging, but fun position. They not only think about the future, but research and try to get at predicting it. I don't know how brands will standout when our view of standing out is standard. But I'm sure we'll think of something between now and then.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • Very nice, Ian. Thanks for sharing the info.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to say on the integration of CRM into social networking sites — a view I support fully and have been blogging about for months.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

  • It was indeed an interesting report. Other than covering the impact shared IDs will have on the space, I was interested to read what Forrester had to share on the integration of CRM into social networking sites — a view I share.

    In fact, we'll have both shared ID and integrated CRM on our social networking by the summer, putting us some 2 – 4 years ahead of the rest!

    Ian Hendry
    CEO, WeCanDo.BIZ
    http://www.wecando.biz

    • Very nice, Ian. Thanks for sharing the info.

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

  • Agreed, agreed, agreed — great points and observations. However, why would someone need to purchase the report when you and many others have summarized it already in a blog post? :)

    • There's some good information there. A summary is only a good estimate of what's there. It's like saying “why read a book when I can read the quick plot synopsis on the back of it?” Well, because you need to read the book to experience it. The report is good and worth reading.

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

  • Thanks Jason, I appreciate the review. This is a roadmap for brands and vendors alike, many of which are Forrester clients. Appreciate it

    • You're very welcome, J. Good work and a good roadmap for folks. Thanks for stopping by.