The Most Important Thing For Your Marketing
The Most Important Thing In Your Marketing
The Most Important Thing In Your Marketing

We’re in the stretch run before Explore Dallas-Fort Worth on Friday. And over the past month or so we’ve interviewed several of the speakers who will share their knowledge and expertise with the audience in Dallas. But there’s one speaker I haven’t been able to interview: Me.

I’ll present a new talk on Friday at Explore, one that I’ve been working on for a bit now. It’s focused on the most important thing in your marketing. Sure, we’ll have a day full of awesome advice on listening, engagement, strategy, measurement, optimization and more. And yes, all those facets of your marketing are important. But none of them are the most important thing.

Here are some more of my thoughts heading into the event Friday:

What are you waiting for? Sign up right here: (Use the code ILOVESME to save $150!)

We’re going to have a blast and I truly want you to be at Explore Dallas-Fort Worth. We have an all-star lineup that includes AT&T’s Chris Baccus, Intuit’s Adrian Parker, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, Tim Hayden from 44 Doors, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception is $400, but you get $150 off if you use the ILOVESME code. Can’t beat that! Go reserve your spot!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at
  • Very nice post even i would say that whole blog is awesome.

  • Written simply and tastefully. It’s pleasant to read. Thank u.

  • interesting thoughts! thank u!

  • The moment I saw your site was like wow.
    Thanks for putting your effort in making this article.

  • Suellen Brill

    Well done, Jason! Always wise to begin with the end in mind.

  • Your Blog World LA presentation will be tough to beat!