The Most Important Thing In Your Marketing

by Jason Falls |

We’re in the stretch run before Explore Dallas-Fort Worth on Friday. And over the past month or so we’ve interviewed several of the speakers who will share their knowledge and expertise with the audience in Dallas. But there’s one speaker I haven’t been able to interview: Me.

I’ll present a new talk on Friday at Explore, one that I’ve been working on for a bit now. It’s focused on the most important thing in your marketing. Sure, we’ll have a day full of awesome advice on listening, engagement, strategy, measurement, optimization and more. And yes, all those facets of your marketing are important. But none of them are the most important thing.

Here are some more of my thoughts heading into the event Friday:

What are you waiting for? Sign up right here: (Use the code ILOVESME to save $150!)

We’re going to have a blast and I truly want you to be at Explore Dallas-Fort Worth. We have an all-star lineup that includes AT&T’s Chris Baccus, Intuit’s Adrian Parker, Zena Weist of Edelman Digital, Tom Webster from Edison Research, Nichole Kelly of Full Frontal ROI, Tim Hayden from 44 Doors, DJ Waldow from Waldow Social and more. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The full day’s content, breakfast, lunch (by Wolfgang Puck Catering) and a cocktail reception is $400, but you get $150 off if you use the ILOVESME code. Can’t beat that! Go reserve your spot!

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).