The Napoleon Dynamite Guide To Social Media - Social Media Explorer
The Napoleon Dynamite Guide To Social Media
The Napoleon Dynamite Guide To Social Media
by
Jason Falls
Jason Falls

There’s a pretty good chance if you search the archives of any social media blogger, consultant, advisor or even novice, you’ll see the advice, “you have to add value.” It’s the biggest hurdle to overcome for corporate marketers trying to find their way into social media. You have to give to get in a relationship with your customers. And giving them a product to buy isn’t good enough anymore.

Whether you’re giving them engaging content on your website or just responsiveness to their complaints on Twitter, social media success is almost always predicated on karma.

In the cult classic film, “Napoleon Dynamite,” the class president election comes down to the popular Summer Wheatley and lowly Mexican immigrant Pedro. Each gives an election speech but Pedro is devastated when he learns one part of the election stumping is a skit. Summer, who has performed a dance routine to a Backstreet Boys song with her friends, appears to be a lock for the win. That is until Pedro’s friend Napoleon comes to the rescue with this:

The lesson to be learned is that to differentiate yourself, you have to add value. Now, I admit this analogy is a mighty big stretch. Napoleon’s dance routine has nothing to do with Pedro’s candidacy. You should add value that is strategically linked to your brand and business. But the point is the same. You can’t win without giving the audience something to cheer about.

So, as you and your company are toeing the waters of social media, get out your D-Qwon’s Dance Grooves tape and practice. Give your customers something of value. If you’re a bank, give them free tips on saving money or investing in a recession. If you’re a cleansing product or service, give them tips on removing stains. If you’re a law firm, give away some timely and smart legal advice like the top five legalities to remember on your tax returns.

Your audience will stand and cheer just like they did for Napoleon.

And they’ll Vote for Pedro.

What are you going to give your audience today? The comments are yours.

Enhanced by Zemanta

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • DrGerius

    buy prednisone – prednisone,buy prednisone – prednisone,buy viagra – viagra,buy fioricet – fioricet,buy ativan – ativan,buy tramadol – tramadol,buy lexapro – lexapro,buy synthroid – synthroid,buy valtrex – valtrex,buy cipro – cipro,buy prednisone – prednisone

  • Not only is this hilarious and valuable- you say it in better ways than I ever could. I am glad I have just blogged this same MEME and then find it funny that right after I find this- serendipitous. I am all over this – you have great resources. We have an enterprise 2.0 platform social media for business called mindgrind an one of my clients sent me your youtube after they played with mindgrind. Your resource helps technology companies like us make money thanks so much.

  • Not only is this hilarious and valuable- you say it in better ways than I ever could. I am glad I have just blogged this same MEME and then find it funny that right after I find this- serendipitous. I am all over this – you have great resources. We have an enterprise 2.0 platform social media for business called mindgrind an one of my clients sent me your youtube after they played with mindgrind. Your resource helps technology companies like us make money thanks so much.

  • Pingback: Morning Edition - Mar 24, 2009 « Sazbean()

  • KatFrench

    You know, I have managed to get through the last several years since that movie was released without ever watching ONE SINGLE SECOND of it, despite the fact that people who love it are fairly rabid in their passion for sharing it with others. There are Napoleon Dynamite fans out there who will practically strap you into a Lazyboy and force you to watch it. Yet I've managed to remain completely Napoleon-free.

    I'm not sure what my point is. Maybe it's that Napoleon-rolling people should be the new Rickrolling. Or maybe that there are certain folks who just aren't willing or able to see the value you're offering, so you should focus on finding your own “cult following.”

    Or it may just be that I'm torqued because I actually watched about half that video before commenting.

  • KatFrench

    You know, I have managed to get through the last several years since that movie was released without ever watching ONE SINGLE SECOND of it, despite the fact that people who love it are fairly rabid in their passion for sharing it with others. There are Napoleon Dynamite fans out there who will practically strap you into a Lazyboy and force you to watch it. Yet I've managed to remain completely Napoleon-free.

    I'm not sure what my point is. Maybe it's that Napoleon-rolling people should be the new Rickrolling. Or maybe that there are certain folks who just aren't willing or able to see the value you're offering, so you should focus on finding your own “cult following.”

    Or it may just be that I'm torqued because I actually watched about half that video before commenting.

  • Good one. Ties in well, i think, with the idea of generosity which is always popular and increases loyalty.

  • Good one. Ties in well, i think, with the idea of generosity which is always popular and increases loyalty.

  • Jason:

    One more thing. Summer pitched features and benefits. Pedro appealed to emotions. “vote for me and all of your dreams will come true”.

    Connecting to emotions is always more powerful that features/benefits.

    TO'B

  • Jason:

    One more thing. Summer pitched features and benefits. Pedro appealed to emotions. “vote for me and all of your dreams will come true”.

    Connecting to emotions is always more powerful that features/benefits.

    TO'B

  • When are we going to see the Jason Falls version of this dance hit youtube?

  • When are we going to see the Jason Falls version of this dance hit youtube?

  • Nice video! Social media is soon going to be less “fun” because large corporations have found it and this means it is going to be one huge commercial, instead of sharing useful information with other members.

  • Nice video! Social media is soon going to be less “fun” because large corporations have found it and this means it is going to be one huge commercial, instead of sharing useful information with other members.

  • I really like this – what a great analogy!

  • I really like this – what a great analogy!