Three Tips For Social Media Management
Three Tips For Social Media Management
by

I sat across the lunch table talking to Craig Bruenderman and Sam Gracie of ResonantVibes.com yesterday, talking about their community of electronic mix music producers and fans, smiling at what I heard. These are young, tech-oriented entrepreneurs, immersed in all the code and programming most of us fear. They use social tools to build their business around. They’re digital natives. What did they say that made me smile?

Stressed and frustrated businessman by Doruk on Shutterstock.com“How do you choose which social networks and channels to focus on?”

I heard the same thing from a small business owner in LaGrange, Ky., last week. I heard it the week before from the brand manager of a major consumer products company and the day before that from a marketing manager for a bank.

There are three main focal points you need to concentrate on in order to manage the volume of it all. And they’re not nearly as foreign as you might think.

1. Play Where Your Audience Plays

Think of your ideal customer or conversation partner online. Who do you want to connect with? Now find out where they are. Is Facebook their thing? Twitter? Are they more apt to dive into more granular communities like forums or message boards? No matter who your ideal consumer is, be they for your blog or your product, there are places where they and people like them congregate online. Find out where by doing some cursory research which can certainly start with asking them.

It turns out Craig and Sam need to keep a finger on the pulse of the Ruby On Rails development community since they develop in that language. Ruby users are Twitter freaks. Those guys need to be on Twitter to accomplish that connection.

Ask around. You’ll find out quickly where your ideal audience is. Prioritize based on which networks can show you the biggest impact and develop content and participation there. Sure, having a home, or at least a place holder, on as many social outposts as possible is probably not a bad idea. The notion you have to be there to participate 100-percent of the time, however is ludicrous. Fortunately, your audience will understand that so long as you tell them. Just drop a little note on your MySpace page saying, “Thanks for visiting. To connect to us faster, find us on Twitter,” and you’re probably set.

2. Do What You’re Comfortable With

No matter how hard you try, you may just not get Twitter. That’s okay. If you can find a strategic reason to use it for your business, great. If Facebook is more native to you, then focus your efforts there. Obviously, prioritize the networks where your audience is most often, but don’t force yourself into an uncomfortable role. Not everyone is cut out to star in their own TV commercials (namely any car dealer ever). You may not be cut out for off the cuff conversations on Twitter. And that’s okay.

The good news is that if you tell your customers where they can find you, they’ll find you. If they discover they can get you on Twitter quicker than commenting on your blog or website, they may even go sign up for an account just to get to you. Find a network or two where you’re comfortable then let folks know that’s where you’ll be.

3. Find Tools To Help

There are a number of social tools that can help you communicate across several networks. Broadcast options like Ping.fm have been around a while. I don’t advocate their use because the temptation to blast the same message out to multiple networks is high with these platforms. If you do that regularly, you’re spamming the communities in which you don’t participate often.

However, there are ways to go about using these tools that protect you from being a spammer while also helping you communicate in multiple places with relevant messages. The biggest rule of thumb is to be sure to jump into Facebook and participate there when you can, don’t just auto post your Tweets there.

A new tool I really like is one called Minggl. This makes communicating on the big six (Twitter, Facebook, MySpace, LinkedIn, Digg and Flickr) super easy by giving you a browser sidebar tool complete with tabs for notifications, an in box and people tabs. You can broadcast a message to all six (or any number) at once by checking a few boxes. Or you can filter messages by network and concentrate on one at a time. It also allows you to post Google Sidewiki-type annotations on pages your friends can see if they’re also using Minggl.

Just be sure you don’t blast to certain networks and forget to participate in them genuinely and you should be okay.

There are a number of other thoughts here. You need to monitor all of the social web to not miss out on conversational opportunities to defend or promote your brand. Google “social media monitoring” to find more articles on that. You’ll probably also want to learn to use RSS feeds to your advantage. But the three tips above can help you participate in social networks for yourself or your company in a more efficient manner.

I’m sure you have more ideas. Drop yours in the comments and help your fellow readers manage their social networks.

Now go download some funky techno tunes on ResonantVibes and have a great weekend.

IMAGE: By Doruk on Shutterstock.com. Used with permission.


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  • In twitter website there many users play with you..some people are mad in twitter

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  • good post, good info, thanks

  • I haven't, Nick. But thanks for the head's up. Will check it out.

  • Those are great tips – Have you ever tried the Unilyzer (http://www.unilyzer.com) to manage your different social networks? It is a dashboard that lets you analyze how each network is working in correlation with each other.

  • Those are great tips – Have you ever tried the Unilyzer (http://www.unilyzer.com) to manage your different social networks? It is a dashboard that lets you analyze how each network is working in correlation with each other.

    • I haven't, Nick. But thanks for the head's up. Will check it out.

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  • Those are some good tips. I dont' know why people can't seem to figure out what suits them best. Those tips would also work if you're actually an individual looking for better career opportunities, in this example you'd be looking for social networks where key employers hang out (Linkedin would be of great help there).
    One other tip, although I found the tool you suggest, Minggl, to be interesting and worthy of checking out, but I am currently using Flock the web browser which makes it easy to manage all your accounts on any social network you can think of right from a sidebar. Although it doesn't have that neat feature of integrated status update!

    Thanks for sharing knowledge back with the world =).

    • Thank you, Manal. I've used Flock a bit, too. Will have to revisit to
      see if there's anything new there. Thanks for the reminder.

  • I’ve been struggling with this myself lately. I find it easy to get sucked into Twitter & Facebook and then realize three hours have gone by and I haven’t gotten anything done besides watch a few videos of puppies and update my status with inane comments like “Watching videos of puppies. SO CUTE OMG PONIES!!!!1!”

    In all seriousness though, having a set time limit and an overall goal can really help you leverage your time on social media. Best to do this at the start rather than wait until you need a 12-step program like I do. ;)

  • Thanks for the tip Jason! At the moment I am working on both Twitter and Facebook. I guess I'll take a look at Minggl. It would be good to expand to different networks as well.

    ———–

    Andy Michaels
    http://www.andy-michaels.com/

    • You're welcome, Andy. Glad to be of service. Thanks for stopping by.

    • Happy Minggl-ing!

  • patrickmurphy

    How do you get the people comfortable, that is sometime the big challenge! But thanks for the 3 steps, some have 333 steps

    • Ahh yes, Patrick. Depending on the culture and leadership of an
      organization, there will exist those extra steps. Continuing to
      educate and evangelize social media will help you get there. It just
      takes time. Keep on keepin' on my man.

  • ethankoh

    Great tips! There seems to be some desktop applications that offer you the help to integrate all your social networks too!

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  • Thanks Robert. Glad to be the reinforcer for you.

  • Thanks Robert. Glad to be the reinforcer for you.

  • Thanks Robert. Glad to be the reinforcer for you.

  • Thanks Robert. Glad to be the reinforcer for you.

  • These three tips are really working awesome for me as well. Although, I follow these tips naturally before reading this blog. But, after reading this blog I got a clear idea about how to interact with the people and what are the strategies to be implemented to get business from people. Anyway thank you very much Jason.

  • These three tips are really working awesome for me as well. Although, I follow these tips naturally before reading this blog. But, after reading this blog I got a clear idea about how to interact with the people and what are the strategies to be implemented to get business from people. Anyway thank you very much Jason.

  • These three tips are really working awesome for me as well. Although, I follow these tips naturally before reading this blog. But, after reading this blog I got a clear idea about how to interact with the people and what are the strategies to be implemented to get business from people. Anyway thank you very much Jason.

  • These three tips are really working awesome for me as well. Although, I follow these tips naturally before reading this blog. But, after reading this blog I got a clear idea about how to interact with the people and what are the strategies to be implemented to get business from people. Anyway thank you very much Jason.

  • These three tips are really working awesome for me as well. Although, I follow these tips naturally before reading this blog. But, after reading this blog I got a clear idea about how to interact with the people and what are the strategies to be implemented to get business from people. Anyway thank you very much Jason.

    • Thanks Robert. Glad to be the reinforcer for you.

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  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
    to meet him.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

  • Sam rocks – I met him a few years back at the winter music conference in Miami, class all the way.

    Also, he's quite the talented DJ. Neat to see him included here Jason.

    • Thanks Adam. Sam's a smart dude, for sure. It was good to finally get
      to meet him.

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • elemil

    nice tips…

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • Sound advice, sir. You should blog. Heh.

    ———————
    Jason Falls
    jason@jasonfalls.com
    Twitter: @JasonFalls
    C: 502.619.3285

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

  • There are those who suggest you need to be everywhere. Although that would be nice, I don't think it's realistic. Stick to the main ones that work. If you have customers in a specific niche network, engage there. Don't over do it because your engagement will fall and you won't be able to maintain all the networks.

    • Sound advice, sir. You should blog. Heh.

      ———————
      Jason Falls
      jason@jasonfalls.com
      Twitter: @JasonFalls
      C: 502.619.3285

    • Thanks for the advice. Pretty realistic than the others. It's hard to maintain different accounts at the same time. Thanks for the links as well.

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  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Thanks Rich. More than anything, it's nice to get verification from
    those out there doing it that I'm not nuts. Heh.

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

  • Good advice. From experience working with television show fans and one independent film, I found (much like you did with spirits) that connecting with people in granular communities like forums or message boards can play a much more important roll than popular social networks.

    It really speaks to the idea that you don't always have to inflate your own numbers to develop relationships … you can go where your audience is. It allows you to develop better relationships with the few who might want to connect (e.g. several fans would track announcements on the film's SM assets for their groups; and a few film fans became personal friends).

    Good stuff Jason.

    All my best,
    Rich

    • Thanks Rich. More than anything, it's nice to get verification from
      those out there doing it that I'm not nuts. Heh.