Welcome To The New Social Media Explorer!

by Jason Falls |

We’re excited today to unveil the new Social Media Explorer. Take a look around and see some of the changes to the site and design. And let us know what you think.

Primarily, Aaron Marshall and I wanted to reposition the website to more accurately reflect Social Media Explorer as not just a blog, but an education and information products company. You can see in our new navigation bar up top that we more clearly call out what we do and how we can help customers. There’s even a New Here page that walks people through some questions so we can help get them closer to how we can help them.

Our newsletter and other email contact opportunities have been called out a bit better in throughout the site. The importance of growing our opt-in lists of contacts wishing to receive more from us was primary for this redesign. If you haven’t signed up for our monthly newsletter, ESM member updates (which anyone can receive), event notifications and updates or opportunities to see the market research product we’re working on, please jump over and sign up now.

Social Media Explorer Logo
Image by Jason Falls via Flickr

The site is still a blog and the content will continue to drive much of your experience here. We’ve reorganized the comments and reactions Disqus provides us to make that a more friendly experience. You should be able to share content from SME in a more convenient fashion now and we’ve made our author boxes more useful in getting you connected with our other authors as well. We’ve also gutted a bit of the clutter in our old sidebar to put our sponsors out front more. We vet them for relevance to you, so we want to ensure you can better take advantage of the offers they make.

Perhaps the most important of the rest of the reasons we did this was to build the site using responsive design so that it was optimized for use on any size browser, including mobile and tablet devices. Look at the site on an iPad and the advertisements shift to the top to give a more full page for the content. The footer repositions itself to fit the material regardless of screen width. It looks good (or should) on an iPhone, Android, Galaxy Tab, iPad or any variation of browser size.

And yeah, there are some geeky bells and whistles. Click on the arrow below “The Book” up in the masthead to see a nice drop down that allows folks to buy No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing easily. Now click on the Exploring Social Media ad at the top of the page’s body area. If folks are compelled to click, they don’t have to leave to learn a bit more before committing to jump over to ESM and register. (We’d love you to do that, by the way!)

As odd as it sounds, I think I’m probably most proud of our footer. It just says what we do well, gives you several calls to action that get you where you might want to go as a website visitor here and just pops.

The credit for the redesign goes to David Yeiser at Design Intellection. He’s perhaps one of the best user experience designers out there and took me down several paths of thinking to come up with the ultimate treatment for SME. If you’d like to talk to David about your website or blog design, I will gladly introduce you. Drop me a note via our contact form so I can connect you with him!

Enjoy the new digs. And let us know what you think in the comments!

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).