What I’m Reading

by Jason Falls |

If you’ve been reading our newsletter or following me on Twitter for any length of time, you know that I pride myself on finding and sharing good content. In order to do this, I read (or at least skim) a lot of blogs. I do this through Google Reader, then I share content over time using Argyle Social and it’s new feature called The Hopper, which allows me to trickle content out throughout the day rather than shoot it all out at once. (So yes, I do automate shares. Let the purists be up in arms. It works and it doesn’t crowd your streams.)

About once every three or four months, I’ll flip over to the Trends area of Google Reader which shows me which feeds I’m accessing more often than others, which have gone silent, are popular with other Reader users and the like. The main chart that shows up when you first click there shows you what 10 feeds you’ve accessed most in the last 30 days. It’s a report of what you’ve been reading. So I took a snap shot. Here’s the feeds I accessed most in the last month. They are my blogs to read:

Mind you, the Google Alerts for my name is part vanity, part protecting my reputation. I recommend everyone have a Google Alert set for their name. Just keeps you in the loop when some wing nut wants to call you a moron. Might be for good reason, might not, but it’s good to know. (I get called names a lot. It’s fine. I deserve a few of them. Most of the feed here is good stuff, though. If it ever starts to be more bad than good, I’ll quit. I promise. Heh.)

So my top reads this month are Mark Schaefer’s {grow} community blog, Brains on Fire, my own (I have other writers and share their content as well as my own), and the blogs of Jay Baer, Valeria Maltoni, Bob Hoffman (The Ad Contrarian), Chris Penn, John Jantsch and Amber Naslund (Though that’s just the name of her feed … she changed the name of her blog to Brass Tack Thinking long ago.).  Pretty good foundational start on what to read, if you ask me. (Mine aside and for you to determine, of course.)

Just thought I’d share.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).