Why Do You Link? (Poll)
Why Do You Link? (Poll)

Rebecca Kelly of SEOmoz discussed linkbaiting this morning with Cameron Olthuis and Brent Csutoras at SMX Social Media this morning. Something she said gave me pause. She said, “People like to link to things. They like to share.”

I like to link to things, but for different reasons, depending upon the link. The links to the three speakers above are so they see my post, visit, vote and perhaps link back to me. Yes, that’s sharing, but the ulterior motive of getting a link back exists.

So join the exploration of socia media with me and tell me why you link.


[tags]link, linkbait, linkbaiting, poll, vote[/tags]

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • Thanks for interesting poll, Jason! I link to others because i want to share my content and get some traffic.

  • I’m going to look at this from two angles, because that’s how I see it:

    The first is from the side of the small blogger. My current site is pretty much exactly a month old… right now I’m linking hoping to get links back, or at least give context to my posts and make them more enjoyable for the reader, thus getting links back.

    However, my previous blog back when I was a cam girl was on the top of the list… and I linked then to give back. I got a kick out of people getting traffic from my site, and it feels good to return the favor.

    It’s kinda like when I turned 21, my cousin who used to buy my alcohol when I was underage told me that I had to return the favor to my little brother…

  • The Internet is built on links, and that’s how it’s supposed to be .. it’s a stupid question if you ask me.

  • Eric,

    Thanks and good analysis. I’ll be interested to see if anyone adds an answer and what the breakdown will be if we get a lot of response. I can certainly say there’s no one answer for me.

  • Hello Jason, Great post plus a Digg :)

    Like most, I kind of want something in return. But I think it all comes down to why you have a website in the first place. Those that have websites for Business purposes or making money in some sort, want the return link and SEO benefit.

    Those that just have sites for themselves and is not about an income stream, will link to Share and point to references.

    Knowing the value of links and how hard they can be to come by, those in it for business are rare to just give them away freely.

    Just my 2 Cents ( or adsense click :) )

    Eric Gehler