Will Social Media Save The Newspaper Industry? - Social Media Explorer
Will Social Media Save The Newspaper Industry?
Will Social Media Save The Newspaper Industry?
by
David Finch
David Finch

One thing I could guarantee growing up in a small Midwestern farming community was that in our house there would always be two daily newspapers and RC cola. The newspaper for our family was the door into another world. It contained entry into distant lands, humor, games and even advice. It sparked conversations and influenced our view on the world. It shaped our politics and brought us closer to our heroes. It was more than a news channel it was a daily experience.

That daily experience has influenced the way that I consume the news. It’s very common for me to receive 2-3 newspapers a day, not to mention the global papers that I read online. There is a difference how I approach the two: The hard copy is a daily event. The online version is nothing more than a task – scouring for facts and ideas.

Will it be the Kindle?
On Wednesday, Amazon released their latest version of the Kindle that many are touting as the device that will save the newspaper. Larger screen, more memory, sharper images and text. It’s being branded as the perfect device for reading magazines and newspapers. It is also being pitched as a greener way to consume information. While all the things mentioned above are true, there’s one thing the Kindle can’t replace and that is the user experience.

It will take more than Twitter updates?
The latest trend is for newspapers to “tweet” their headlines that point their Twitter followers to their online articles. It’s very common to see headlines, but no conversation between the newspaper and the follower. To the newspaper industry, it’s nothing more than a broadcasting tool that announces the latest story. It’s an old idea in a new car trying to take you to the same old place. While I follow many news outlets on Twitter, I seldom click on their links, unless a friend has referred it to me.

Woody Lewis, social media strategist and web architect listed 10 ways newspapers are using social media to save their industry in a recent blog post at Mashable.com Here are a few ideas he mentions:

  • Creating online events to attract readers
  • Promoting and monetizing user generated content
  • Story-based communities
  • Collaborative outsourced news services
  • Customized delivery

While newspapers are stopping the presses and letting go of staff, there are those that are trying to incorporate some of the strategies that Woody mentions. However, in my opinion I think you’ll see more newspapers close their doors when they don’t see the return as quickly as anticipated.

The general pressure from within the newspaper industry is the loss of subscriptions, as well as advertising dollars. While I seldom hear anything in regards to the reader, there is plenty being said about the loss of revenue and how it is affecting the industry at large. It’s a race against time and a quest for more dollars.

It will take more than social media to save the newspaper.

Recreating the user experience
The day the newspaper industry recreates the user experience will be the day the newspaper is once again the talk of the town. If it is just looking for new channels then the future is grim, because I can find the news anywhere. The reason I read the newspaper is not because what it contains, but how it makes me feel and the memories that it invokes.  It connects me with my past while I read about the daily events.

Perhaps, the newspaper as we know it must die, not because its content isn’t relevant, or its attempts to use social media has failed, but because the consumer no longer identifies with it.

In my opinion, it’s just a matter of time, but until then I can guarantee you can find me every weekend with a cup of coffee, the New York Times, and my favorite jazz artists in the background.

What are your thoughts? Are you still reading newspapers? Do you think social media can save the day? If you had a chance to advise your favorite newspaper, what would you suggest?

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About the Author

David Finch
  • huangqin
  • Hey David. I was really confused about social media. But now i think Social media is what mostly people really consider and think that it have strong impact on websites. And surely it helps them. Quite informative article. Thanks

  • erik

    I definitely think social media can save newspapers but only if newspapers use them the right way. I stopped following many of the news outlets' Twitter feeds because, as you point out, they are just posting links to stories on their websites. I'd like to see high profile journalists, especially critics, tweeting as they are developing stories.

    Newspapers should be aggregating content from the crowd and editing it. Imagine a complete product almost entirely sourced from the best user generated content out there, expertly edited by a top newsroom staff. It might even make an interesting – dare I say it – print product.

  • erik

    I definitely think social media can save newspapers but only if newspapers use them the right way. I stopped following many of the news outlets' Twitter feeds because, as you point out, they are just posting links to stories on their websites. I'd like to see high profile journalists, especially critics, tweeting as they are developing stories.

    Newspapers should be aggregating content from the crowd and editing it. Imagine a complete product almost entirely sourced from the best user generated content out there, expertly edited by a top newsroom staff. It might even make an interesting – dare I say it – print product.

  • erik

    I definitely think social media can save newspapers but only if newspapers use them the right way. I stopped following many of the news outlets' Twitter feeds because, as you point out, they are just posting links to stories on their websites. I'd like to see high profile journalists, especially critics, tweeting as they are developing stories.

    Newspapers should be aggregating content from the crowd and editing it. Imagine a complete product almost entirely sourced from the best user generated content out there, expertly edited by a top newsroom staff. It might even make an interesting – dare I say it – print product.

  • Mike

    Social media isn't the savior, and in all honesty, I don't think there is anything that can save the industry.

    Being a 20-something myself, I'm part of a generation that never woke up to read a newspaper. I was too busy being a kid to care about the news. Then, once I began to care, the internet was alive and well, and every bit of information was at my fingertips. Therefore, the newspaper brings no nostalgia, there is no emotional connection.

    What I want is instant gratification. I want efficiency. What I don't want is to play Where's Waldo trying to find the news I'm looking for in a sea of finely printed text.

    I think the Boomers are the only thing that will keep the medium alive, in physical form. Once they're gone, I believe the only place for newspapers will be online, and even that is a bit of a stretch as online news has already been established as free, a notion that consumers aren't likely to let go of.

  • Mike

    Social media isn't the savior, and in all honesty, I don't think there is anything that can save the industry.

    Being a 20-something myself, I'm part of a generation that never woke up to read a newspaper. I was too busy being a kid to care about the news. Then, once I began to care, the internet was alive and well, and every bit of information was at my fingertips. Therefore, the newspaper brings no nostalgia, there is no emotional connection.

    What I want is instant gratification. I want efficiency. What I don't want is to play Where's Waldo trying to find the news I'm looking for in a sea of finely printed text.

    I think the Boomers are the only thing that will keep the medium alive, in physical form. Once they're gone, I believe the only place for newspapers will be online, and even that is a bit of a stretch as online news has already been established as free, a notion that consumers aren't likely to let go of.

  • Mike

    Social media isn't the savior, and in all honesty, I don't think there is anything that can save the industry.

    Being a 20-something myself, I'm part of a generation that never woke up to read a newspaper. I was too busy being a kid to care about the news. Then, once I began to care, the internet was alive and well, and every bit of information was at my fingertips. Therefore, the newspaper brings no nostalgia, there is no emotional connection.

    What I want is instant gratification. I want efficiency. What I don't want is to play Where's Waldo trying to find the news I'm looking for in a sea of finely printed text.

    I think the Boomers are the only thing that will keep the medium alive, in physical form. Once they're gone, I believe the only place for newspapers will be online, and even that is a bit of a stretch as online news has already been established as free, a notion that consumers aren't likely to let go of.

  • Mike

    Social media isn't the savior, and in all honesty, I don't think there is anything that can save the industry.

    Being a 20-something myself, I'm part of a generation that never woke up to read a newspaper. I was too busy being a kid to care about the news. Then, once I began to care, the internet was alive and well, and every bit of information was at my fingertips. Therefore, the newspaper brings no nostalgia, there is no emotional connection.

    What I want is instant gratification. I want efficiency. What I don't want is to play Where's Waldo trying to find the news I'm looking for in a sea of finely printed text.

    I think the Boomers are the only thing that will keep the medium alive, in physical form. Once they're gone, I believe the only place for newspapers will be online, and even that is a bit of a stretch as online news has already been established as free, a notion that consumers aren't likely to let go of.

  • Mike

    Social media isn't the savior, and in all honesty, I don't think there is anything that can save the industry.

    Being a 20-something myself, I'm part of a generation that never woke up to read a newspaper. I was too busy being a kid to care about the news. Then, once I began to care, the internet was alive and well, and every bit of information was at my fingertips. Therefore, the newspaper brings no nostalgia, there is no emotional connection.

    What I want is instant gratification. I want efficiency. What I don't want is to play Where's Waldo trying to find the news I'm looking for in a sea of finely printed text.

    I think the Boomers are the only thing that will keep the medium alive, in physical form. Once they're gone, I believe the only place for newspapers will be online, and even that is a bit of a stretch as online news has already been established as free, a notion that consumers aren't likely to let go of.

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  • Newspapers should try and grab attention on Saturdays and Sundays. They should be able to send out targeted content on these two days. Just one suggestion.

  • Newspapers should try and grab attention on Saturdays and Sundays. They should be able to send out targeted content on these two days. Just one suggestion.

  • Newspapers should try and grab attention on Saturdays and Sundays. They should be able to send out targeted content on these two days. Just one suggestion.

  • Newspapers should try and grab attention on Saturdays and Sundays. They should be able to send out targeted content on these two days. Just one suggestion.

  • Newspapers should try and grab attention on Saturdays and Sundays. They should be able to send out targeted content on these two days. Just one suggestion.

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  • nick b.

    Here are nine ways newspapers can survive. http://bit.ly/2Smfr

  • nick b.

    Here are nine ways newspapers can survive. http://bit.ly/2Smfr

  • nick b.

    Here are nine ways newspapers can survive. http://bit.ly/2Smfr

  • nick b.

    Here are nine ways newspapers can survive. http://bit.ly/2Smfr

  • nick b.

    Here are nine ways newspapers can survive. http://bit.ly/2Smfr

  • I think that newspapers “as we know them” must die. I also think that your point about recreating the user experience in right on. It’s no longer about simply providing news. It’s about becoming the choice source for news, which will largely depend on how readers are engaged. This will be quite an adjustment for those that haven’t already begun the shift.

  • I think that newspapers “as we know them” must die. I also think that your point about recreating the user experience in right on. It’s no longer about simply providing news. It’s about becoming the choice source for news, which will largely depend on how readers are engaged. This will be quite an adjustment for those that haven’t already begun the shift.

  • I think that newspapers “as we know them” must die. I also think that your point about recreating the user experience in right on. It’s no longer about simply providing news. It’s about becoming the choice source for news, which will largely depend on how readers are engaged. This will be quite an adjustment for those that haven’t already begun the shift.

  • I think that newspapers “as we know them” must die. I also think that your point about recreating the user experience in right on. It’s no longer about simply providing news. It’s about becoming the choice source for news, which will largely depend on how readers are engaged. This will be quite an adjustment for those that haven’t already begun the shift.

  • I think that newspapers as we know them have an inevitable death coming. I also think that your point about recreating the user experience in right on. It’s no longer about simply providing news. It’s about becoming the choice source for news, which will largely depend on how readers are engaged. This will be quite an adjustment for those that haven’t already begun the shift.

  • For me newspapers will still be around unless the world stops using paper…naturally the news will remain.

  • For me newspapers will still be around unless the world stops using paper…naturally the news will remain.

  • For me newspapers will still be around unless the world stops using paper…naturally the news will remain.

  • For me newspapers will still be around unless the world stops using paper…naturally the news will remain.

  • For me newspapers will still be around unless the world stops using paper…naturally the news will remain.

  • I agree with you. Social media won't save newspapers.

    It's a mindset change, which you suggest, that will save, maybe not newspapers, by journalism.

    Social media (twitter, facebook, etc.) are tools. Useful tools, I'd say, for journalists (I'm a reporter/editor), but by themselves, they are only tools.

    To me the real key is within your post: “While I seldom hear anything in regards to the reader, there is plenty being said about the loss of revenue and how it is affecting the industry at large.'

    That to me is the problem. Think of the reader. Connect with the reader's existing community. Help the reader make sense of the world. Create the experience/connection that you mention that you had with newspapers.

    That's what will save them. There's no magic bullet monetization secret out there. And social media can't really help unless it's a tool of conversation, connection, not broadcasting. Readers have plenty of information broadcast to them. What they need, I think, is journalism to help them make sense of it all.

  • I agree with you. Social media won't save newspapers.

    It's a mindset change, which you suggest, that will save, maybe not newspapers, by journalism.

    Social media (twitter, facebook, etc.) are tools. Useful tools, I'd say, for journalists (I'm a reporter/editor), but by themselves, they are only tools.

    To me the real key is within your post: “While I seldom hear anything in regards to the reader, there is plenty being said about the loss of revenue and how it is affecting the industry at large.'

    That to me is the problem. Think of the reader. Connect with the reader's existing community. Help the reader make sense of the world. Create the experience/connection that you mention that you had with newspapers.

    That's what will save them. There's no magic bullet monetization secret out there. And social media can't really help unless it's a tool of conversation, connection, not broadcasting. Readers have plenty of information broadcast to them. What they need, I think, is journalism to help them make sense of it all.

  • I agree with you. Social media won't save newspapers.

    It's a mindset change, which you suggest, that will save, maybe not newspapers, by journalism.

    Social media (twitter, facebook, etc.) are tools. Useful tools, I'd say, for journalists (I'm a reporter/editor), but by themselves, they are only tools.

    To me the real key is within your post: “While I seldom hear anything in regards to the reader, there is plenty being said about the loss of revenue and how it is affecting the industry at large.'

    That to me is the problem. Think of the reader. Connect with the reader's existing community. Help the reader make sense of the world. Create the experience/connection that you mention that you had with newspapers.

    That's what will save them. There's no magic bullet monetization secret out there. And social media can't really help unless it's a tool of conversation, connection, not broadcasting. Readers have plenty of information broadcast to them. What they need, I think, is journalism to help them make sense of it all.

  • I agree with you. Social media won't save newspapers.

    It's a mindset change, which you suggest, that will save, maybe not newspapers, by journalism.

    Social media (twitter, facebook, etc.) are tools. Useful tools, I'd say, for journalists (I'm a reporter/editor), but by themselves, they are only tools.

    To me the real key is within your post: “While I seldom hear anything in regards to the reader, there is plenty being said about the loss of revenue and how it is affecting the industry at large.'

    That to me is the problem. Think of the reader. Connect with the reader's existing community. Help the reader make sense of the world. Create the experience/connection that you mention that you had with newspapers.

    That's what will save them. There's no magic bullet monetization secret out there. And social media can't really help unless it's a tool of conversation, connection, not broadcasting. Readers have plenty of information broadcast to them. What they need, I think, is journalism to help them make sense of it all.

  • I agree with you. Social media won't save newspapers.

    It's a mindset change, which you suggest, that will save, maybe not newspapers, by journalism.

    Social media (twitter, facebook, etc.) are tools. Useful tools, I'd say, for journalists (I'm a reporter/editor), but by themselves, they are only tools.

    To me the real key is within your post: “While I seldom hear anything in regards to the reader, there is plenty being said about the loss of revenue and how it is affecting the industry at large.'

    That to me is the problem. Think of the reader. Connect with the reader's existing community. Help the reader make sense of the world. Create the experience/connection that you mention that you had with newspapers.

    That's what will save them. There's no magic bullet monetization secret out there. And social media can't really help unless it's a tool of conversation, connection, not broadcasting. Readers have plenty of information broadcast to them. What they need, I think, is journalism to help them make sense of it all.

  • Stanjourdan

    1. Newspaper have to create from 0 (for most of them) an online community which is very hard since communities already exist elsewhere. Moreover it take time, which is the big issue for the newspapers. Last, as you said, customers don't identify with newspaper anymore, so how to attrack them back?

    2. Newspapers don't break the news anymore, so they have to add value differently. Once again, that will take time to change the way journalists work and so on. It is not so easy to change from one day to another. Again, time is running out!

    3. About the user experience : I understand what you mean, and I'm willing to pay for this experience. But if the newspaper is crap, it's crap… So if 1 and 2 are not solved quickly, the user will create his own new experience.

    my conclusion : social media will not save newspaper. It would have been a part of the solution but I'm afraid it's too late.

  • Stanjourdan

    1. Newspaper have to create from 0 (for most of them) an online community which is very hard since communities already exist elsewhere. Moreover it take time, which is the big issue for the newspapers. Last, as you said, customers don't identify with newspaper anymore, so how to attrack them back?

    2. Newspapers don't break the news anymore, so they have to add value differently. Once again, that will take time to change the way journalists work and so on. It is not so easy to change from one day to another. Again, time is running out!

    3. About the user experience : I understand what you mean, and I'm willing to pay for this experience. But if the newspaper is crap, it's crap… So if 1 and 2 are not solved quickly, the user will create his own new experience.

    my conclusion : social media will not save newspaper. It would have been a part of the solution but I'm afraid it's too late.

  • Stanjourdan

    1. Newspaper have to create from 0 (for most of them) an online community which is very hard since communities already exist elsewhere. Moreover it take time, which is the big issue for the newspapers. Last, as you said, customers don't identify with newspaper anymore, so how to attrack them back?

    2. Newspapers don't break the news anymore, so they have to add value differently. Once again, that will take time to change the way journalists work and so on. It is not so easy to change from one day to another. Again, time is running out!

    3. About the user experience : I understand what you mean, and I'm willing to pay for this experience. But if the newspaper is crap, it's crap… So if 1 and 2 are not solved quickly, the user will create his own new experience.

    my conclusion : social media will not save newspaper. It would have been a part of the solution but I'm afraid it's too late.

  • Stanjourdan

    1. Newspaper have to create from 0 (for most of them) an online community which is very hard since communities already exist elsewhere. Moreover it take time, which is the big issue for the newspapers. Last, as you said, customers don't identify with newspaper anymore, so how to attrack them back?

    2. Newspapers don't break the news anymore, so they have to add value differently. Once again, that will take time to change the way journalists work and so on. It is not so easy to change from one day to another. Again, time is running out!

    3. About the user experience : I understand what you mean, and I'm willing to pay for this experience. But if the newspaper is crap, it's crap… So if 1 and 2 are not solved quickly, the user will create his own new experience.

    my conclusion : social media will not save newspaper. It would have been a part of the solution but I'm afraid it's too late.

  • Stanjourdan

    1. Newspaper have to create from 0 (for most of them) an online community which is very hard since communities already exist elsewhere. Moreover it take time, which is the big issue for the newspapers. Last, as you said, customers don't identify with newspaper anymore, so how to attrack them back?

    2. Newspapers don't break the news anymore, so they have to add value differently. Once again, that will take time to change the way journalists work and so on. It is not so easy to change from one day to another. Again, time is running out!

    3. About the user experience : I understand what you mean, and I'm willing to pay for this experience. But if the newspaper is crap, it's crap… So if 1 and 2 are not solved quickly, the user will create his own new experience.

    my conclusion : social media will not save newspaper. It would have been a part of the solution but I'm afraid it's too late.

  • Interesting. A couple of days ago I wrote a big article about this, entitled “What Price A Truly Social Media?”, that asks if newspapers can and will only survive by becoming two-way entities. I'd be very much interested in your thoughts.

    I do think, as evidenced by your piece and some of the comments, that the thought of losing the tangible feel of a newspaper, much like a book, is something many folk struggle with. But similar statements were made when vinyl was pushed aside for the cassette tape, and more significantly, the compact disc. Things do change. We maybe won't accept or like it in our generation, but the next have already moved forward.

    My 13-year old son has no experience or, more importantly, interest in cassette tapes or vinyl. He owns about two compact discs. He's very much about MP3s and downloadable music content. All of these things are a big part of my life, but only the latter is really relevant to him.

    The Kindle probably isn't the future for books, but when a competitor releases a product that is colour, supports comic books and graphic novels, and costs $199, watch out.

    In ten years, I'll be struggling to keep up. In twenty, I'll be a dinosaur.

    In my opinion, social media is absolutely the only thing that can save the newspaper industry, but not in its current form. It's still far too one-way in favour of the professionals. Newspapers bolt on a comments box at the end of their editorial pieces but we know that the author rarely, if ever, gets involved in the debate within those comments, and most of the time I doubt he or she even reads them.

    Things will change, but it will be a slow and ugly process, with many naysayers initially rallying significant support, then being cast aside as the inevitable takes place.

  • Interesting. A couple of days ago I wrote a big article about this, entitled “What Price A Truly Social Media?”, that asks if newspapers can and will only survive by becoming two-way entities. I'd be very much interested in your thoughts.

    I do think, as evidenced by your piece and some of the comments, that the thought of losing the tangible feel of a newspaper, much like a book, is something many folk struggle with. But similar statements were made when vinyl was pushed aside for the cassette tape, and more significantly, the compact disc. Things do change. We maybe won't accept or like it in our generation, but the next have already moved forward.

    My 13-year old son has no experience or, more importantly, interest in cassette tapes or vinyl. He owns about two compact discs. He's very much about MP3s and downloadable music content. All of these things are a big part of my life, but only the latter is really relevant to him.

    The Kindle probably isn't the future for books, but when a competitor releases a product that is colour, supports comic books and graphic novels, and costs $199, watch out.

    In ten years, I'll be struggling to keep up. In twenty, I'll be a dinosaur.

    In my opinion, social media is absolutely the only thing that can save the newspaper industry, but not in its current form. It's still far too one-way in favour of the professionals. Newspapers bolt on a comments box at the end of their editorial pieces but we know that the author rarely, if ever, gets involved in the debate within those comments, and most of the time I doubt he or she even reads them.

    Things will change, but it will be a slow and ugly process, with many naysayers initially rallying significant support, then being cast aside as the inevitable takes place.

  • Interesting. A couple of days ago I wrote a big article about this, entitled “What Price A Truly Social Media?”, that asks if newspapers can and will only survive by becoming two-way entities. I'd be very much interested in your thoughts.

    I do think, as evidenced by your piece and some of the comments, that the thought of losing the tangible feel of a newspaper, much like a book, is something many folk struggle with. But similar statements were made when vinyl was pushed aside for the cassette tape, and more significantly, the compact disc. Things do change. We maybe won't accept or like it in our generation, but the next have already moved forward.

    My 13-year old son has no experience or, more importantly, interest in cassette tapes or vinyl. He owns about two compact discs. He's very much about MP3s and downloadable music content. All of these things are a big part of my life, but only the latter is really relevant to him.

    The Kindle probably isn't the future for books, but when a competitor releases a product that is colour, supports comic books and graphic novels, and costs $199, watch out.

    In ten years, I'll be struggling to keep up. In twenty, I'll be a dinosaur.

    In my opinion, social media is absolutely the only thing that can save the newspaper industry, but not in its current form. It's still far too one-way in favour of the professionals. Newspapers bolt on a comments box at the end of their editorial pieces but we know that the author rarely, if ever, gets involved in the debate within those comments, and most of the time I doubt he or she even reads them.

    Things will change, but it will be a slow and ugly process, with many naysayers initially rallying significant support, then being cast aside as the inevitable takes place.

  • Interesting. A couple of days ago I wrote a big article about this, entitled “What Price A Truly Social Media?”, that asks if newspapers can and will only survive by becoming two-way entities. I'd be very much interested in your thoughts.

    I do think, as evidenced by your piece and some of the comments, that the thought of losing the tangible feel of a newspaper, much like a book, is something many folk struggle with. But similar statements were made when vinyl was pushed aside for the cassette tape, and more significantly, the compact disc. Things do change. We maybe won't accept or like it in our generation, but the next have already moved forward.

    My 13-year old son has no experience or, more importantly, interest in cassette tapes or vinyl. He owns about two compact discs. He's very much about MP3s and downloadable music content. All of these things are a big part of my life, but only the latter is really relevant to him.

    The Kindle probably isn't the future for books, but when a competitor releases a product that is colour, supports comic books and graphic novels, and costs $199, watch out.

    In ten years, I'll be struggling to keep up. In twenty, I'll be a dinosaur.

    In my opinion, social media is absolutely the only thing that can save the newspaper industry, but not in its current form. It's still far too one-way in favour of the professionals. Newspapers bolt on a comments box at the end of their editorial pieces but we know that the author rarely, if ever, gets involved in the debate within those comments, and most of the time I doubt he or she even reads them.

    Things will change, but it will be a slow and ugly process, with many naysayers initially rallying significant support, then being cast aside as the inevitable takes place.

  • Interesting. A couple of days ago I wrote a big article about this, entitled “What Price A Truly Social Media?”, that asks if newspapers can and will only survive by becoming two-way entities. I'd be very much interested in your thoughts.

    I do think, as evidenced by your piece and some of the comments, that the thought of losing the tangible feel of a newspaper, much like a book, is something many folk struggle with. But similar statements were made when vinyl was pushed aside for the cassette tape, and more significantly, the compact disc. Things do change. We maybe won't accept or like it in our generation, but the next have already moved forward.

    My 13-year old son has no experience or, more importantly, interest in cassette tapes or vinyl. He owns about two compact discs. He's very much about MP3s and downloadable music content. All of these things are a big part of my life, but only the latter is really relevant to him.

    The Kindle probably isn't the future for books, but when a competitor releases a product that is colour, supports comic books and graphic novels, and costs $199, watch out.

    In ten years, I'll be struggling to keep up. In twenty, I'll be a dinosaur.

    In my opinion, social media is absolutely the only thing that can save the newspaper industry, but not in its current form. It's still far too one-way in favour of the professionals. Newspapers bolt on a comments box at the end of their editorial pieces but we know that the author rarely, if ever, gets involved in the debate within those comments, and most of the time I doubt he or she even reads them.

    Things will change, but it will be a slow and ugly process, with many naysayers initially rallying significant support, then being cast aside as the inevitable takes place.

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  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • Lauren

    I get the Sunday NYTimes delivered still and doubt I'll ever give it up. I love the ritual of picking it up off the doorstep on Sunday mornings and feeling the newspaper in my hands, riffling through the pages and sections, drinking coffee. It's such a great ritual that reading it online will never give me. I like to read the online version during the week when I'm at work, but it still doesn't evoke the same feeling as the real deal, fresh in my hands. Nothing can compare to it.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • I still subscribe to a newspaper. But I'm a stubborn former journalist. I think this line of thinking is interesting because social media is one of the primary reasons why newspapers are dying.

    There's no doubt that newspapers – in order to survive – will have to start creating communities online and utilize the web better. They need to change and change fast.

    But let's not talk about social media as the white horse here. They are killing newspapers because they deliver news faster and more effectively than a once a day delivery mechanism printed on flimsy paper. Newspapers simply don't break news anymore.

    Can they save newspapers? No. Newspapers are dead. Can social media help “newspapers” transform into “news organizations” with the web as a primary delivery system? Hopefully. But that remains to be seen.

  • Great Article bro! I agree totally!

  • Great Article bro! I agree totally!

  • Great Article bro! I agree totally!

  • Great Article bro! I agree totally!

  • Great Article bro! I agree totally!

  • Great Article bro! I agree totally!

  • Great Article bro! I agree totally!

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.

  • Yes, of course.

    Well, it is the German version of the NY Times – the Frankfurter Allgemeine Zeitung. However, I noticed that stopped reading the daily issues and prefer consuming the weekend-editions. And I can't be the only one who has changed his consumption behavior in such a way: week-end issues or weekly newspapers, respectively, can uphold circulation.

    So, there is a market for a more meta-level kind of news that requires more journalism than just pumping out news. However, it is not large enough to preserve the newspaper as we know it. Change therefore is inevitable.