Have you ever been watching a baseball game, seen the batter drive a ball deep and hear the announcer or some fan near you declare that it’s a home run long before the ball ever clears the fence? It seems like some sort of sixth sense or intuitiveness that you can’t quite figure out. How did they know?
Here’s the secret: You’re watching the ball. They’re watching the outfielders.
It’s impossible for the human eye to judge how far a ball is going to go, what trajectory it’s going to take and where it’s going to land from any part of the ballpark. While you could argue some exceptions if you’re sitting at a perpendicular angle to the trajectory of the ball (i.e. sitting in the left field corner watching a ball travel from home to the right field corner and vice-versa), I’ve personally seen dozens of people in those areas scream, “That ball’s outta here!” only to watch the outfielder saunter over and make the catch at the wall.
Watching the ball doesn’t give you the proper indicators as to how far the ball is going.
However, if you watch the outfielders, who spend hours each day watching and judging fly balls off the bats of opponents and teammates (in batting practice) and are far more experienced at knowing where the ball will go, you’ll see a clear indicator when a ball is going to be a home run. They stop running toward the wall to make the play when they know there won’t be one.
On a well-hit home run, they won’t even move.
Now think about your web analytics, sales numbers or success metrics. Frustrated with not being able to see or predict certain shifts or trends?
Think about it a bit then ask yourself: Am I watching the ball or the outfielder?
Have You Registered For Explore Nashville?
Don’t miss a day of intensive learning with some of the leading thinkers and practitioners in the digital marketing and social media marketing space. H&R Block’s Scott Gulbransen, The Now Revolution co-author Amber Naslund, Edison Research’s Tom Webster, Return on Influence author Mark Schaefer, Edelman Digital’s Zena Weist and more headline one of the leading digital and social media marketing events of 2012, Friday, April 13 in Nashville, Tennessee! DON’T WAIT TO REGISTER! Seats are filling fast! Reserve yours today!
VIP Explorers Club
- Book Review: ‘The CMO’s Periodic Table’ Reveals the True Elements of Marketing
- How to Use Reddit to Drive Traffic to Your Site
- Trump Launches National Snapchat Filter and Millennials Are Furious
- How to Rise Above the Noise with Your Content Marketing
- Interview: Building a Customer Centric Brand with the CMO of Belkin