A Quick 'n Dirty Guide to Setting up Social Media Monitoring - Social Media Explorer
A Quick ‘n Dirty Guide to Setting up Social Media Monitoring
A Quick ‘n Dirty Guide to Setting up Social Media Monitoring
by
Kat French
Kat French

This may be a 101 level post for some, but I think it still bears putting out there.  One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming. 

With so many different services, blogs, and sites out there, small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have.

Not true.  It’s better to participate at a level you can manage than to ignore social media altogether. 

So here is a quick and dirty guide to setting up basic social media monitoring, using free tools and only a half hour or less per day. 

Step 1.  Google Alerts.   Go to www.google.com/alerts.  Google Alerts will send you emails at regular intervals (either once a week, once a day, or “as it happens”) with links to web pages that include your brand or company name, or your product, or whatever keyword you request.    Start with your brand name, company name, and any other trademarked terms.  Eventually you may expand to get alerts on competitor keywords or generic, non-brand keywords in your industry.

Step 2. Delicious.  Go to www.delicious.com. (Yup, they finally got rid of the painfully awkward del.icio.us URL.  That one still works, but now you can use the much easier delicious.com).  When you get your Google Alerts emails, any relevant links can and should be bookmarked in your Delicious account.  Tag it with your brand, company or product name.  You might also create “action tags.”  For example, you can tag links “comment” if you want to comment on a blog post later, “link” if you want to link back to it on your website or blog, or “reference” if you want to include it in offline communications, like a printed newsletter.

Step 3. Don’t forget photos and videos.   Go to YouTube and Flickr.  Create an account for your company or brand.  Do a search weekly or monthly for your brand keywords, and “favorite” any that are generally positive and/or interesting.   On YouTube, user-generated videos that you favorite show up in your “channel.”  On Flickr, you can create interesting slideshows and publish your “favorites” in a variety of ways.   If you can’t find specific brand or company references, you might try more general product, industry or topic keywords.

Step 4. Claim your name on Facebook and Twitter.  Go to www.facebook.com and create a Facebook “page”  (click the “Advertising” link in the footer on Facebook to get there.)   A “Page” is a corporate or brand owned Facebook profile–“Groups” are consumer or fan owned.  Populate it with at a minimum, your logo and basic information.  Go to www.twitter.com and create a profile associate with your brand or company name.  Right now, just concentrate on claiming the space for your brand name.  For the Facebook page, you probably will want to check it at least weekly.  As people begin to “fan” your page, they’ll be able to post pictures and “wall posts,” so you’ll want to just scan it for appropriateness. 

Weekly, do a search on Facebook and http://search.twitter.com for references to your brand.  Tweets don’t always get included in the Google index, and Facebook is entirely outside of it (thus content there may not show up in your Alerts).  You can use Delicious to mark items to follow up on.

Step 5.  Go back to Delicious.  Look up your action tags and take care of those action items.  Comment on the blog posts marked “comment.”  Compile the “link” tagged items into a link post.  Lather, rinse, repeat. 

This is what I would consider a very basic, elementary level social media monitoring program that you could do in 30 minutes or less a week, using only free tools.  See, it’s not that intimidating, right? 

Is there WAY more that you could do? Sure–and depending on the size of your company, you may need way more than this.  But this is what I would personally consider “dipping your toe” in social media a very low-anxiety, low-effort way.

About the Author

Kat French
Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.
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  • Terri

    Thank you this is exactly what I keep asking my “webboy” for! I’ve been trying to launch a site for 6 months and need this to get into the flow! Thank you again! Terri from Art Of Toys http://www.artoftoys.com

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  • I read your article.The things you have written sound very sincere and nice topics i am looking forward to its continuation. Many of us don't know about this event.

    Your post is helpful.

  • I read your article.The things you have written sound very sincere and nice topics i am looking forward to its continuation. Many of us don't know about this event.

    Your post is helpful.

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  • charlesdalessandro

    I recently started Brooklyn Real Estate Blog and find this information priceless. Thank you for your helpful points.

    • You're welcome, Charles. Thanks for saying so.

  • lor

    just want to leave a thank you note…

  • lor

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  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

  • You're the man Jason!

    Just a quick note to give you props for SME. I linked here via a new post I published encouraging people to 'Stop Pleasing Everyone' and find their own unique voice Online (like you have done very nicely/effectively):

    http://www.socialmediacommando.com/2009/07/07/s

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  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

  • everythingability

    I created a free tool which gives you a collection of RSS subscriptions (Twitter, Google Blog Search etc) after you've entered 20 or so keywords as an OPML file that you can import directly into Google Reader (or your favourite RSS Reader).

    http://everythingability.com/make_opml_form/

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  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

  • This list is certainly where everyone should start with social media monitoring. Google Alerts will give you a good foundation for a DIY PR campaign. The only problem with Google Alerts is the high level of emails you end up with. We've built a number of ways of managing this Alerts email overload into http://AlertRank.com. I'd also recommend Tweetdeck as a way of tracking Twitter mentions.

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  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • I'm on twitter, delicious, you tube, facebook and flickr. If I want to start using my accounts for Social Media to build my brand should I set-up new accounts dedicated to my brand or work with my existing accounts?

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

  • Monitoring your brand online in today's world is crucial – appreciate the tools you've outlined. Another option you may want to consider for a quick check on your brand is http:surchur.com – we just updated the site – it won't give you the alerts like the Google Alerts tool as you mention, however for a quick scan of what the web is saying about you right now – we're a great option.

    Here's to everyone being much savvier about how they manage their brand online – you've laid out the tools well. Everyone make sure to go out and lock up your brand / name on twitter, facebook, especially.

    – Todd

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  • KatFrench

    Connie – Thanks! I'm probably going to have to do a “Level 2” version of this post for folks who've mastered the basics and are ready to take on some more. SM2 and Filtrbox are two tools I'll most likely include, as well as Icerocket's trend tool.

  • KatFrench

    Connie – Thanks! I'm probably going to have to do a “Level 2” version of this post for folks who've mastered the basics and are ready to take on some more. SM2 and Filtrbox are two tools I'll most likely include, as well as Icerocket's trend tool.

  • KatFrench

    Connie – Thanks! I'm probably going to have to do a “Level 2” version of this post for folks who've mastered the basics and are ready to take on some more. SM2 and Filtrbox are two tools I'll most likely include, as well as Icerocket's trend tool.

  • KatFrench

    Cool! I'll have to check it out. Thanks, Tom.

  • KatFrench

    Cool! I'll have to check it out. Thanks, Tom.

  • KatFrench

    Cool! I'll have to check it out. Thanks, Tom.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    Yay! I'll have to tell Jason that. :) We like regular readers.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • KatFrench

    Kevin,

    Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • Pingback: Marketing news and tips :: Bill Tamminga Sales and Marketing()

  • I wrote a free tool that creates a whole heap of social media monitoring for multiple keywords. It gives you a file you just import into Google Reader.

    Give it a whirl it only takes a second
    http://everythingability.com/make_opml_form/

  • I wrote a free tool that creates a whole heap of social media monitoring for multiple keywords. It gives you a file you just import into Google Reader.

    Give it a whirl it only takes a second
    http://everythingability.com/make_opml_form/

  • I wrote a free tool that creates a whole heap of social media monitoring for multiple keywords. It gives you a file you just import into Google Reader.

    Give it a whirl it only takes a second
    http://everythingability.com/make_opml_form/

  • Those are definitely must do's Kat.
    I also like to watch Google Analytics or Feedburner to see where traffic is coming from. And Technorati & WordPress tell me who is linking to my blog.

    To add to the mix we have a free version of Techrigy SM2 that searches across the spectrum of social media sites – blogs, twitter, wikis, social networks & returns more complete results than Google alerts. Your readers are welcome to try it at http://sm2.techrigy.com

    Connie
    Community Strategist, Techrigy

  • Those are definitely must do's Kat.
    I also like to watch Google Analytics or Feedburner to see where traffic is coming from. And Technorati & WordPress tell me who is linking to my blog.

    To add to the mix we have a free version of Techrigy SM2 that searches across the spectrum of social media sites – blogs, twitter, wikis, social networks & returns more complete results than Google alerts. Your readers are welcome to try it at http://sm2.techrigy.com

    Connie
    Community Strategist, Techrigy

  • Those are definitely must do's Kat.
    I also like to watch Google Analytics or Feedburner to see where traffic is coming from. And Technorati & WordPress tell me who is linking to my blog.

    To add to the mix we have a free version of Techrigy SM2 that searches across the spectrum of social media sites – blogs, twitter, wikis, social networks & returns more complete results than Google alerts. Your readers are welcome to try it at http://sm2.techrigy.com

    Connie
    Community Strategist, Techrigy

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

  • This article will make me regular reader – thanks for pulling it together in such an accessible way.

    • KatFrench

      Yay! I'll have to tell Jason that. :) We like regular readers.

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

  • Excellent post! I knew a lot about many of your resources, but didn't yet make my own Facebook page – it's now in the process of creation. Thanks for the ideas!

    Barbara

    • KatFrench

      No problem! A lot of people have been slow to set up a Facebook page, because they aren't sure Facebook is a fit for their audience. But it's still a good idea to claim the space.

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  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

  • Kevin

    Kat,
    Thanks for the tips. I am just getting into social media and I too find it a bit overwhelming. These useful tips will help me to filter through the information to find what I really need.

    Kevin

    • KatFrench

      Kevin,

      Thanks for the comment. Don't worry–everybody gets overwhelmed by the “firehose”–and it's worse when you're just getting started. Glad you found the post helpful.

  • Pingback: SOB Business Cafe 02-20-09 - Liz Strauss at Successful Blog - Thinking, writing, business ideas … You’re only a stranger once.()

  • Pingback: ROI of Social Media Marketing for Direct Sales « LiAjen’s Blog()

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • KatFrench

    Thanks! I appreciate the positive feedback.

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

  • May be elementary, but that is exactly what I need! Thanks. (I did tweet…)

    • KatFrench

      I'm glad to hear that. Like the Barenaked Ladies, I'm all about value.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

  • Rudy

    After attending two short one-hour sessions on the use of social networing in marketing a brand, I would call tihs more of a “102-level” course. There are still many out there who do not yet know much of what is needed to begin using these mediums. I know many who wouldn't even know what “delicious” and “flickr” are. These folks barely know what facebook is.
    If you're up to date on all of the names and features of these sites/applications, then this is a very good listing on how to get it started.

    • KatFrench

      You know, I hear that a lot–that a lot of workshops are at an even more basic level than this. Every now and again, we still have to explain RSS to people. Or what Facebook is, and how it's different from Myspace.

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

  • This is a great list, and I really appreciate you taking the time to write it. Even though it may seem 101, there are still a lot of industries just beginning to explore adoption, so this is timely. I've linked to it from my blog. Keep up the great work!

    • KatFrench

      Thanks! I appreciate the positive feedback.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • KatFrench

    Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

    And a lot of folks haven't started yet.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

  • Thanks for the post. Even though this is 101 level, I think it could suffice for many small businesses. Simple. Free. Perfect.

    • KatFrench

      Glad you found some value in there, Susan. We're trying to focus on building up some evergreen content over the next few weeks here at SME, and 101 content is part of that. Everybody starts where they start. :)

      And a lot of folks haven't started yet.

  • Pingback: Social Media Buzz- Weekly Roundup (Week of 2/16/09) - Another Case Study, Social Media Myths and More()

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • KatFrench

    Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • I'm better at this than fishing tho :-)

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • KatFrench

    Nice! Thanks for the recommendation. :)

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

  • It's really absolutely painless to at least set up Google Alerts. It's part of my daily morning ritual to check in and see who's saying what and comment where a comment is needed. In my opinion, responsiveness scores BIG points!

    • KatFrench

      Yup. Social media is not a sprint–it's a marathon. “Doing the dailies” is like fishing. Requires persistence.

      • I'm better at this than fishing tho :-)

        • KatFrench

          Me too! 'Tis a point of shame in my family that I have no bass mounted on my walls…

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

  • hcdelp

    As far as free services, the Twitter keyword email alerts from TweetLater and Twilert are fantastic. Like Google Alerts for Twitter – make the info come to you.

    • KatFrench

      Nice! Thanks for the recommendation. :)

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  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • KatFrench

    Thanks for the comments, folks! I was a little worried that it was to elementary a post for this audience, but we're trying to create some “evergreen” content at SocialMediaExplorer that we can always refer folks back to.

    It's not the sexiest topic ever, but it's useful.

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

  • fivebyfivepr

    Great list, Kat. BTW, you can monitor keyword usage on Twitter through TweetLater.com.

    -Rachelle

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  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Nice 101 piece, I am glad to at least think I am past this level, a lot of that from help from you and Jason. I don't use delicious though. I know a lot of people do and can have some benefits, just think it involves a lot of time for relatively little. Don't think I would really utilize it. What do you think?

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • Awesome post!

    @Guillaume Filtrbox is great!

    I like to use a combination of Google Alerts, Filtrbox and a Yahoo! Pipe I created.
    http://pipes.yahoo.com/tannerhobin/socialmediam

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • This is great Kat, many thanks

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Thanks for the great tips! It makes it so much easier to develop a more involved plan if you have solid ground work!

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Have you tried Filtrbox?? http://www.filtrbox.com/
    A very useful tool for monitoring.

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • Jmark

    A great start for anyone just getting into social marketing

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.

  • beley

    Great tips… might be a little “101” but great because people still aren't doing it. I'm amazed at how many people don't know when their brand or products is mentioned online.