Location-Based Social Media Monitoring Now Offered By Sysomos
Sysomos Offers Location Based Monitoring Service
Sysomos Offers Location Based Monitoring Service
by

Social media monitoring firm Sysomos is launching a free location-based monitoring service today it’s calling FourWhere. The tool mines publicly available Foursquare data (tips) and mashes them up with a Google map of the location you’ve entered. There’s no sign-up or account required. It’s just clever link-bait and enthusiasm-building from one of the emerging players in the social media monitoring market.

My first reaction to this was, “Can’t you just search for a location in Foursquare and get the same thing?” Apparently not. Foursquare seems to offer only the actual location (e.g. – “Toast, Louisville, Ky.”) not the area. (A search for “Louisville, Ky.” produced next to nothing.) If FourWhere provides that, it will be an improvement over what is available.

I got a sneak peek and logged in. You pick a location on the map, right click and choose to show venues or comments. What you get is an immediate scan of any Foursquare info in the immediate area. This is extremely useful if you’re looking for recommendations and referrals and, if FourWhere catches on, or similar services emerge, it makes a business’s use of location-based services all the more important in their social media marketing activities.

According to Sysomos co-founder Nilesh Bansal, the service will soon add information from Yelp, Gowalla, Twitter and other social sources. Now that would be pretty compelling. Keep an eye on it to see what happens.

To their credit, Sysomos has sold itself as offering geo-targeting for quite a while when other social media monitoring services have shied away from it. Offering geo-location for blogs, Tweets, Facebook posts, etc., is not an exact science. You can’t use IP address information to do it. DirecTV satellite users in, say Iowa, still register as being from Los Angeles, for example. So there has to be some public data mining and matching to know a certain blogger hails from Louisville. If you’re using machines to do it, it’s tough. If you’re using humans, it doesn’t scale.

Now that location-based services are offering more data (until recently it was pretty much Yelp and a couple review sites) the Sysomoses of the world are jumping on offering that information up in useful and compelling ways. We’ll see how well it works. Kudos to them for jumping on the opportunity.

For more on Sysomos, check out my review of their offering from November of 2009 when they added Facebook data mining to their Heartbeat services.

And when you jump into FourWhere, come back and tell us what you think. I’m sure Nilesh and gang will be monitoring what you have to say. It’s kinda what they do.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • Great info!!!!!

  • Just tried FourSquare, and it looks really cool, especially since I live in NYC and get a ton of Buzz.

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  • Another functions are MAP features user-friendly graphics that you can insert into reports, along with data exportable using common formats such as Excel CSV, PDF and JPEGs. You can create reports quickly using Sysomos' data, or create customized reports featuring your insights and expertiseAnother

  • Sysomos monitors, archives and provides robust analytics happening on the Web. We look at blogs, message boards, forums, social networks, wikis, microblogs, video sites, news sources and more. It´s an amazing resource!!

  • The Sysomos platform is fully interactive, which means you can do searches and queries in real time, and export the results to create customized reports. Search any keyword – brand, person, product, blog, etc. – with no limits on how many queries you can make. As important, you don't have to set up anything to do a search – simply provide your keywords and click on “Analyze”.

  • There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.Thanks!

  • There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.Thanks!

  • There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.Thanks!

  • There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.Thanks!

  • There is a natural fit and synergy between Marketwire and Sysomos. With access to thousands of clients, both teams will work together to revolutionize the communications industry. This synergy creates a set of unique offerings that will define the evolution of corporate communications. Sysomos will continue to lead the social media landscape, and smoothly integrate its products with Marketwire services. This union shows it is possible to keep pace with technological and sociological changes in communication and information sharing, and stay one step ahead and set the new standard.Thanks!

  • Sysomos have always produced quality. Thanks

  • Great to see that Sysomos are at the forefront of technology as always.

  • It's nice to read your blog about Sysomos.

  • That is like location tracking service, seems horrible, monitor anyone?

  • Good information and pretty thorough as well, do you mind if I reference back to it? I'm blogging about this too, and you have some good info I hadn't seen before and I'd like to post a similar article.

    I look forward to reading follow ups and hope it stays updated. It's just what I was looking for and you've done a great job explaining it, I'm sure everyone appreciates the effort you put into sharing this so thanks for posting it.

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  • The site offers great features. Thanks for sharing.

  • Within the social media landscape, perhaps the most uninspiring part is corporate policies that provide guidelines about what kind of activity is acceptable and what isn’t.

  • Within the social media landscape, perhaps the most uninspiring part is corporate policies that provide guidelines about what kind of activity is acceptable and what isn’t.

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  • Nice thinking!! There must be device fitted there and how to get all the information about people.

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  • What good about it is that there’s no sign-up or account required. Users pick a location on the map, right click and choose to show venues or comments. Great indeed!

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  • What an excellent idea!

  • I think this is extremely useful if you’re looking for recommendations and referrals and, if FourWhere catches on, or similar services emerge, it makes a business’s use of location-based services all the more important in their social media marketing activities.

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  • Adding information from twitter is a great idea because twitter is a very huge site and almost everyone I know has their account there.

  • This monitoring device can help our community specially for finding a location in a community.

  • so where is it? Fourwhere?

  • Wow! That was so fabulous! Thanks for posting this anayway..

  • Very Good Feature