SoLoMo Show Ep 28: Deep Dive into Social Media Monitoring and Measurement with ViralHeat’s Erin Robbins O’Brien

How to make the most of when you want to monitor, measure and engage with social media

by Adam Helweh |

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Adam and Cory are joined by Erin Robbins O’Brien, the Director of Marketing and Communications at Viralheat, as they discuss social media tools, and how to make the most of them when you want to monitor, listen to, measure and engage with social media marketing. Topics include how to use social media tools before, during, and after a campaign, what you need to consider when setting up keywords to make sure your social media tool is performing to the best of its ability, where metrics fail and what you should be measuring, how to actually measure and improve ROI, sentiment analysis and the role sentiment should play in your marketing measurements, paid vs free tools and when you should consider upgrading to a paid service, and the future of social media monitoring. They also discuss Viralheat’s announcement of the industry’s most comprehensive free service for social media management, publishing and engagement, and why it could save you thousands of dollars per month. In addition, Adam and Cory share an infographic that examines the current state of social media monitoring tools, who’s using them, and how happy they are with the current tools that are available.

Show Notes:

SoLoMo Show Links:

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About the Author

Adam Helweh

Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.