Sysomos Beats Monitoring Platforms To The Punch On Google+
Sysomos Beats Monitoring Platforms To The Punch On Google+
by

Sysomos announced this morning that it now integrates Google+ into its platform, becoming the first social media monitoring platform to integrate the newest of the big social networks. The Sysomos MAP product now monitors Google+ data and pulls it into its monitoring and analytics suite. MAP is the more advanced of Sysomos’s two major products, with Heartbeat being their entry level monitoring product. Yes, this means you’ll have to pay more to get access to it. Expect that to change as other competitors offer Google+ in their base offerings over time or as Sysomos rolls in more features with Google+.

Sysomos MAP users will be able to use their boolean searches to mine and pull mentions of keywords and keyword phrases. They’ll also be able to use the handy BuzzGraph analytics feature with Google+ data as well. This means the content will also be run through Sysomos’s sentiment analysis engines to offer up that perspective on the data, too.

Sysomos BuzzGraph showing Google+ DataWhile you have to applaud Sysomos for being first … the early bird gets the worm … expect other platforms to add it soon and make it part of their base offering … the second mouse gets the cheese. Not to say Sysomos doesn’t have a bit of an edge here, at least for the time being, but putting it in the MAP product, which is more of a business intelligence and analytics platform, rather than Heatbeat, their core monitoring platform, is a mistake, I think. Though Heartbeat pulls much of its data from MAP, they’re going to need to soon switch it over or they’ll get left behind when the Radian6’s of the world offer Google+ with their core packages.

But bravo to Nick Koudas and Nilesh Bansal and team for the work. Sysomos continues to stay on top of the monitoring world in terms of reaction time and offering features users want.

What do you think? Is Google+ worth paying extra for now? Will it set Sysomos apart? For how long? The comments are yours.

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
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  • Aaron Weber

    Spiral16’s toolset was pulling in Google+ data on day one of launch (due to the search-friendly nature of G+.  It’s not as if Google made it difficult to get considering their search-centric approach.), so I’m curious: is this is Sysomos stating they’ve done something unique to the G+ API, or that they’ve now gotten around to integrating that data source?  

    • Aaron Weber

      Pardon my accidentally a word there, if you please. It’s been a low-caffeine morning.

    • Aaron Weber

      Pardon my accidentally a word there, if you please. It’s been a low-caffeine morning.

  • Aaron Weber

    Spiral16’s toolset was pulling in Google+ data on day one of launch (due to the search-friendly nature of G+.

    • Aaron Weber

      Pardon my accidentally a word there, if you please. It’s been a low-caffeine

  • This is going to be a great effort to monitor Google +. Eagerly waiting for the results they are going to show up….

  • This is going to be a great effort to monitor Google +. Eagerly waiting for the results they are going to show up….

  • Social Media Analist

    Yes, Tarcízio is right. Seekr is monitoring Google+ since september 21, AND, you don’t need to have an “extra” plan for that.

    That’s good :)

    In their free 7 days trial you can check it out!

  • Social Media Analist

    Yes, Tarc

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  • Hello Jason Falls, maybe you should check the brazilian monitoring tool “Seekr”. They already monitor Google Plus+: http://seekr.com.br/2011/09/21/seekr-e-a-primeira-ferramenta-do-mercado-a-monitorar-o-google-plus/

  • Hello Jason Falls, maybe you should check the brazilian monitoring tool “Seekr”. They already monitor Google Plus+:

  • it was a great effort by Google to monitor over this social media sites .i am thankful for this article   now we can easily track this sites performance 

  • it was a great effort by Google to monitor over this social media sites .i am thankful for this article

  • Thanks so much for writing this Jason! We’re really excited about it!
    As you mention, expect more features to come regarding Google+ and for it to be migrated over to our Heartbeat software as well soon. This is just the beginning.

    Cheers,
    Sheldon, community manager for Sysomos

  • Thanks so much for writing this Jason! We’re really excited about it!
    As you mention, expect more features to come regarding Google+ and for it to be migrated over to our Heartbeat software as well soon. This is just the beginning.

    Cheers,
    Sheldon, community manager for Sysomos