Integrating Social, Digital and Traditional Marketing

Tamsen McMahon integrates client strategies for Boston's allen+gerritsen

by Jason Falls |

Perhaps the most critical challenges for agencies and firms working with clients in the greater marketing sphere today is integrating all consumer touch points so the company’s communications are unified and help that person along the buying cycle. While the degree of success for most agencies varies, and some would argue not many have figured it out, allen+gerritsen in Boston is one that has in many ways. And one reason they have is Tamson McMahon.

Tamson is a+g’s vice-president for digital strategy and will bring her considerable knowledge and experience to Explore Minneapolis on Aug. 16-17 at the DoubleTree Park Place. I caught up with her last week to chat about lots more than what she’ll be talking about at Explore, including that seemingly elusive answer of integration:

And apologies for the scratchiness in the audio. New setup. Took me an interview or two to figure it out.

You won’t want to miss the business insights Tamsen has to give at Explore Minneapolis. She’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman, H&R Block’s Scott Gulbransen and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:


Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).