Beyond The Buzzword Of Social Business

Social business expert responds to claims the term is B.S.

by Jason Falls |

My tome on “social business” being a bullshit term raised more than a few eyebrows a few weeks ago. One set that certainly shot up when he read it were those of Michael Brito. The senior vice-president and resident Silicon Valley maven for Edelman Digital is, after all, author of the book Smart Business – Social Business. The concept is one he leads many of Edelman’s clients through. He and it are a couple of reasons Edelman sits atop of the world of it-getting agencies out there.

It just so happens that Brito is one of our keynote speakers at the upcoming Explore Orange County Oct. 18-19 in Orange, Calif. He’ll be talking about going beyond social business … the buzzword. So I thought it appropriate to dive into the subject a bit with him and give him the chance to respond to my claim that the term is B.S.

Michael is super smart and will bring the A-game for Explore Orange County. We want  you to be there, too. The two-day event is at Gothic Moon Studios in Orange, Calif., on Thursday and Friday, Oct. 18-19 (Yes … three weeks from now!). Get your tickets by purchasing below or by finding out more about our topics and speakers — R/GA’s Peter Kim, former Facebook executive Joseph Heinl, Expion’s Zena Weist, mobile expert Tim Hayden and more — at

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Orange County registration page!

Or register here (If you use the code ILOVESME in the form below, you’ll get $200 off the ticket price!):

Explore is a conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at

Note: Video music from “M.I.A.” by Digby. Used with permission. Find Digby’s “Falling Up” CD at iTunes.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).