Four Books Worth Reading

by Jason Falls |

I’ve been getting a lot more books to read lately. Publishers and PR folks, and a few selected authors who are friends, must think reading and reviewing books is part of my job description. The good news is, I like reading the books. The bad news is that I don’t have time to do so at this volume.

However, I have recently finished a couple of books worth letting you know about. And I’m halfway through another I can tell you is worth the price of admission. Instead of writing everything down, I figured I’d talk about them and show them off in an episode of Social Media Explorer TV. Enjoy.

Four Books Worth Reading from Jason Falls on Vimeo.

The books I review in this episode include, 18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online by Angela Connor; Connection Generation by Iggy Pintado and Six Pixels of Separation by Mitch Joel. Andy Sernovitz’s new addition to Word of Mouth Marketing isn’t out yet, but you can find out more when the new book hits shelves by visiting his blog at http://damniwish.com.

The previous book reviews I mentioned are for “Trust Agents” by Chris Brogan and Julien Smith and “The New Community Rules” by Tamar Weinberg.


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).