Four Business Books Worth Holiday Gifting
Four Business Books Worth Holiday Gifting
by

The holiday season is upon us and some last minute shopping has to be done. I thought I might offer up some book reviews as recommendations for you this week so you can hop on Amazon (affiliate links provided) and check off another couple folks from your lists. (And thought it’s a comfy sweatshirt, I am not a University of Georgia graduate. It was red and festive.)

Holiday Book Recommendations From Social Media Explorer from Jason Falls on Vimeo.

A quick recap with links:

Friends with Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo. It’s a good book for the social media skeptic or curmudgeonly boss that you need help convincing.

The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life
by Maribeth Kuzmeski. This is an excellent book for someone wanting to learn more about building relationships and networking to build a business rolodex. I would recommend it for an introverted type who may want to become a startup success or entrepreneur. It’s also a great book for young people who might want to become account executives or consultants in the communications industry.

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives by Nicholas Kristakis and James Fowler. An academic look at social networks and how people communicate and share across those networks. If you’re a community manager or a brand person working on community building, it’s a strong foundational read for understanding how people communicate online (and offline).

Twitter Marketing For Dummies (For Dummies (Computer/Tech)) by Kyle Lacy. Kyle is a friend, but one who I would trust teaching Twitter marketing. He works with real clients and does good work. And Dummies books, for all their silliness, are very useful. I own about seven of them on various topics. Glad to own this one, too, if for nothing than for reminders and check lists.

Whether you buy these books or not, please do have a happy and safe holiday season. Thanks for reading Social Media Explorer. That’s all the gift I’ll ever need from ya.


Subscribe to the blog | Subscribe to the newsletter | Follow Jason on Twitter

About the Author

Jason Falls
Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.
  • I really like this type of Merchandise too, can you help me look at which one has higher price point?
    http://vibramshoesonline.com/

  • ShaneRQR

    Cool recommendations! I should probably read all of them, because I'm something of a social media idiot. :D

    • Glad to be of service. And I'm sure you're giving yourself too little
      credit.

      • ShaneRQR

        You're probably right. Now that I've reached five twitter followers, it might be time to get myself one of those facebooks as well. ;)

  • It's one of my favorite sweatshirts. I've always like UGA, though have
    no allegiance to the Dawgs. Bought in in 1992 on New Year's Eve just
    before the Peach dropped. Comfy. Hasn't faded over the years, either.
    Thanks for stoppin' by.

  • Officially my favorite SME post ever, if only because of the sweatshirt. Go Dawgs!

    (And thanks for the book recommendations, too.)

    • It's one of my favorite sweatshirts. I've always like UGA, though have
      no allegiance to the Dawgs. Bought in in 1992 on New Year's Eve just
      before the Peach dropped. Comfy. Hasn't faded over the years, either.
      Thanks for stoppin' by.

  • Pingback: The Weekly Brief (Wk. Ending 12/20/2009) | The Inspired Solo()

  • I like the non-assuming comfortable-ness you have in your Videos. Thanks for sharing yourself and good info with us. Happy Holidays Jason.

    note: I agree with SecretSushi on the great FTC Disclosure.

    • Thank you, Zane! Appreciate the comment.

  • Pingback: Four Business Books Worth Holiday Gifting | Social Media Explorer - Health & Beauty()

  • Pingback: Freelance Writing Jobs for December 18, 2009 : Freelance Writing Jobs for Web and Print()

  • secretsushi

    Great FTC disclosure for the win!

  • Thanks for the shoutout!

  • Thanks for the shoutout!

  • Jason,
    Great stuff and good timing on this post. I've 1 or 2 prospects in particular that I think would love Twitter Marketing 4 Dummies. I really like the fact that the author has some actual real paying clients. That makes a world of difference in terms of credibility in my mind. Thanks again and happy holidays to you and the entire SME community.

    • Thanks, Hugh. Glad to be of use. Have a great holiday!