Lijit Offers Your Site Trusted Search Component

by Jason Falls |

LijitImage from WikipediaThere’s a Lijit search widget over on the right side of my blog. A friend asked me last week what it did and why I had it. Frankly, because I really like the neat little avatar display of all my social networking sites where I can be found. You can click on them and find me immediately.

Lijit’s wheelhouse, however, is what I’ll call trusted search. By entering a keyword in the search box, you are searching content from Social Media Explorer, but then also content from my social networks, sites in my blogroll, that I link to and so on. Essentially, if you trust me for your social media information, you can search for items on the Lijit widget over there and get data from places I trust, too.

Tara Anderson from Lijit was trying to maim me with stickers at South by Southwest last month, so I turned on the camera and we talked about Lijit. And she hints around about a soon-to-be partnership with “a big blog network” that, to my knowledge, has yet to be announced still.

[youtube]http://www.youtube.com/watch?v=ylHnZgyVPA8[/youtube]

Tara’s pretty persistent, too. After first reaching out to me last fall and getting a promise to check Lijit out, she emailed me back a few weeks later and called me on not following through. The widget has been on my sidebar since. And I think I came home from Austin with 40 Lijit stickers. Let me know if you want one.

[tags]Lijit, blog search, trusted search, social media tools, tools, Tara Anderson, Jason Falls, SME-TV[/tags]


About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).