The Franchise And Social Media: SME-TV With Ruby Tuesday

by Jason Falls |

Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein.

Ruby Tuesday And Social Media For The Franchisor from Jason Falls on Vimeo.

Gavin literally did introduce me to everyone in the marketing department at Ruby Tuesday, sans I think two folks who were out of the office that day. Talking with executive chef Peter Glander, even for a few minutes, was fascinating. Chief Marketing Officer Mark Young, if I’m not mistaken, is the same Mark Young that quarterbacked Ole Miss in the mid-1980s as well. It was neat to meet him, along with the others, many of which took a few minutes to chat with me.

Ruby Tuesday is online at You can find them on Facebook. Peter Glander is on Twitter as well. And Gavin Baker can be found a lot of places, including Facebook, Twitter and his personal blog.

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About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).