Understanding Social Business And How To Become One

There's a difference in social business and social media marketing

by Jason Falls |

If “social business” hasn’t become a solid entry in Buzzword Bingo games yet, it soon will. Seems that more and more people are upholding the term as the utopian goal of all socially adept companies. Yet few people can easily define what the term means, much less know how to help a business become one.

Jennifer Kane spends a fair amount of time not only thinking about the evolution of social businesses, but works with clients to help them achieve measures of becoming one. She’ll be talking about the Seven Deadly Sins of Social Business at Explore Minneapolis next week (Register Below) so I caught up with her last week to chat about the term, what it means and how we can achieve it.

You won’t want to miss the business insights Jennifer has to give at Explore Minneapolis. She’ll be speaking there, along with an all-star lineup that includes SME Digital’s Nichole Kelly, The Now Revolution co-author Jay Baer, Edison Research’s Tom Webster, Ad Contrarian Bob Hoffman and more. Yes, I’ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They’ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!

The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you’re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!

Or register here:

Explore is a five-city conference event series from Social Media Explorer and presented by Expion and Raven Internet Marketing Tools. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).