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Everything isn’t a nail.

by Kat French |

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow In the last year, I’ve moved from a multidisciplinary web agency to a small consultancy to a huge eCommerce retailer. In each of these business environments, I’ve noticed how discipline bias can show up in different ways to reduce the effectiveness of any business’ marketing efforts. In an agency environment,…

About the Author

Kat French

Kat French is the Client Services and Content Manager at SME Digital. An exceptional writer, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in content strategy, copywriting, community management and social media marketing. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, CafePress and more.