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The Difference In Fan and Customer Acquisition

by Jason Falls |

There’s a huge difference in customer acquisition and fan acquisition. Marketers who focus on the right one of the two will succeed. The others won’t.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).