Exploring the World of Social Media from the Inside Out

How To Spot The Wrong Customer Perspective

by Jason Falls |

Aligning your customer centric focus on- and off-line is imperative. Jason Falls shows an example of one such mishap from a national arts and crafts chain.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).