Social Media Explorer

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The Social Media Fog is Rolling In

by Malcolm De Leo |

Well, we are definitely in the midst of the rise of social media…  It is no longer a fad.  It is no longer weird.  It is no longer just your kids on there.  The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore.  The budgets are not only there to be spent, but are actually starting to swell.  There are people with enough experience to be hired to take on…

About the Author

Malcolm De Leo

Malcolm, Chief Evangelist at NetBase Solutions, Inc.,  is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and prior to that Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure.

The Most Bogus Metric

by Ike Pigott |

I love Twitter. I really do. Even when I have a beef with it, I recognize that it is an amazing tool connecting people and businesses and cultures and...

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