blogger outreach

Jumpstart your blogger and influencer outreach programs with engagement ideas and a useful model for influence marketing.

There is risk to the bottom line for organization’s that cut corners in the way the reach out to prospects and influencers.

With some planning and measurement techniques, it is possible to value your blogger outreach efforts.

I’ve been ranting for some time about the disconnect between PR and social media, and particularly between PR and blogger outreach. In the evolution of social media, somehow blogger outreach became equated with public relations’...read more

If you build it, they will, well, probably go somewhere else. Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t...read more

If you’re a public relations or communications person who works with bloggers, you’ve probably figured out by now that every blogger is unique. Pitching bloggers is not the same as pitching traditional journalists, because every blogger is...read more