Social Media Explorer

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Don’t Bite the Brand That Feeds You

by Stephanie Schwab |

There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brand’s blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasn’t there) they invited a number of bloggers to an in-person event, with their children, to learn about KFC’s new kids meals. I’ll disclose up front that I don’t ever eat at KFC because I’m sensitive to MSG and they put…

About the Author

Stephanie Schwab

Stephanie Schwab is the Principal of Crackerjack Marketing, a digital marketing agency specializing in social media planning and execution. Stephanie is also the founder of the Digital Family Summit, the first-of-its-kind conference for tween bloggers and content creators and their families. Throughout her 20-year career, she has developed and led marketing and social media programs for top brands and has presented on social media and e-commerce topics at numerous conferences and corporate events. Stephanie writes about social media at, sometimes hangs out at Google+, and tweets @stephanies.

The New Establishment

by Jason Falls |

Marshall Kirkpatrick passed me in a hotel corridor in March. He was rushing into his panel at South by Southwest in Austin. I was just leaving one. He...