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I’m Afraid For Public Relations. Here’s Why.

by Jason Falls |

Jason Falls explains how the techification of the business world leads CEOs to under-value public relations and other brand marketing channels. He says direct response marketers rule the world and PR is in jeopardy.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).