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DEBATE: Facebook Is Blackmailing Brands

by Jason Falls |

Jason Falls offers the opinion that Facebook’s reach generator advertising mechanism is a way to blackmail brands into boosting page reach when the reach should be organically forced.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).