Social Media Explorer

Home of 2093 hand crafted marketing articles and counting...

Let it go

by Tracey Parsons |

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day. They know we are subsidizing their free social networks. They go out of their way to skip ads, block posts, and so on. In fact, a Pew study from 2013 that said 86% of internet users have taken steps online…

About the Author

Tracey Parsons

Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.

Enough with Busy!

by Tracey Parsons |

Busy, busy, busy. Aren’t we all so charming with how very busy we are? It feels like we are all competing over who’s the busiest. Don’t believe ...

Focusing to level up

by Tracey Parsons |

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New ...