Exploring the World of Social Media from the Inside Out

Are You Ready For Your Impact Equation?

by Jason Falls |

Chris Brogan and Julien Smith’s new book, The Impact Equation, shows businesses how to translate ideas into spreadable concepts and puts a new spin on how to market.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).