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Does the wrong department own social?

by Tracey Parsons |

Social media is coming into it’s own as a practice these days. More people are getting on board, making plans, executing them and (hopefully) measuring their impact on the organization. We have witnessed the rise of a new role, the community manager. Typically this role is being taken under the wing of the marketing department. Community managers today are most likely marketing professionals with a passion for social. But, at the end of the day,…

About the Author

Tracey Parsons

Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.