content marketing

Businesses using social media as one of their marketing channels often have two main problems: how do they keep their content on-brand, and on budget. Whether you’re managing a team posting status updates and articles...read more

In the post “Is your ego driving your social presence”, I asked how often you preach at your audience as an indicator of whether or not ego is driving your presence. It was a big...read more

There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor....read more

The song list at a Dwight Yoakam concert reminds us that different audiences require different content for your content marketing to be ultimately successful.

One struggle I see marketers dealing with on a consistent basis is driving social traffic back to their websites. A lot of content either performs well on your domain or performs well in the social...read more

It’s summer and in our house that generally means crazy town. My husband and I both telecommute, which is awesome and also a challenge. We both have flexible work environments so we split time during...read more