Social Media Explorer

Home of 2126 hand crafted marketing articles and counting...

To Be Successful, Social Media Has to Fail

by Nichole Kelly |

As companies start to invest more heavily into social media, it will quickly bring out the magnifying glass. It’s a big deal. For many companies social media is finally getting its own line in the budget for 2013.  This comes with good and bad news. Executives have been struggling with understanding where social media delivers return since the first time one of their employees came in and begged to test it. Now that it has…

About the Author

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

Mission Unaccomplished

by Ike Pigott |

If I had a nickel for every seminar, webinar, conference, tweetup, SMC meeting or event that focused on Earning Buy-in For Social Media In Your Organi...