crisis management
November 30, 2016
With over 52,000 employees and operating more than 3,900 departures a day during peak travel season, Southwest Airlines is regarded as one of the best domestic airlines in the United States. Well known for its...read more
by Malcolm De Leo">Malcolm De Leo
March 14, 2013
We all know that social media data is driving us towards thinking about our business differently. Whether it is engaging your consumer demographic in new ways: engaging with customers on a Facebook fan page or...read more
by Malcolm De Leo">Malcolm De Leo
January 10, 2013
I think the title says it all. Everyone is finally scrambling to figure out how they are going to listen and learn from social data, but the care with which some programs are being set...read more
by Nichole Kelly">Nichole Kelly
January 3, 2013
For many companies the barrier to adopting social media or expanding their digital marketing strategy is risk. These are not small risks; these companies have come face to face with a reality that many of...read more
by Jason Falls">Jason Falls
September 15, 2008
If you work at a large company or brand there’s a pretty good chance you have a Facebook group. Perhaps it was started by someone at your company. Chances are it wasn’t. In the vast...read more