Social Media Explorer

Home of 2106 hand crafted marketing articles and counting...

Making Fan Engagement Your Marketing Mantra for 2013

by Jim Berkowitz |

It doesn’t seem that long ago that I spent an afternoon figuring out how to build a Facebook landing page with FBML.  It wasn’t pretty; I’m a marketing dude, not a programmer.  Then, what seemed like sooner rather than later, FBML was gone and replaced by iFrames.  Yikes!   Just going to the Facebook Developer website gave me the willies. Well — hooray for Facebook entrepreneurs… thanks to you I’m done messing with the complexities…

About the Author

Jim Berkowitz

Jim is a Customer Relationship Management (CRM) industry analyst and technology consultant who assists organizations in planing for, selecting and succeeding with technology designed to get, keep and grow customers. As an Industry Analyst and CRM Technology Coach with CRM Mastery, Inc., (a company he founded in 2004) Jim provides technology selection services to enterprises across the country seeking to invest in CRM technology solutions. In addition, as a Digital Marketer, Jim provides web site design and development as well as internet and social media marketing services to small businesses and celebrities in Telluride, Colorado and beyond.