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Is Predictive Modeling the Future of Decision Making?

by Nichole Kelly |

With all the time we spend talking about the best ways to measure, the best metrics to measure and how to measure, it’s important to occasionally raise our heads to look at what is on the horizon. Then we can rise above some of the minutia that fills our brains today and get a glimpse of where this is all headed. As technology allows us to process more data faster the next logical step is…

About the Author

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole