data mining

To evolve into social business, decision makers will need to trust and act on social data, and social data will need to escape the marketing silo. A new report indicates these three things may be happening to a much greater extent than some people think.

Mining customers for data is a best practice of every digital marketer. But transparently doing so is critical on today's web.

Last week I was part of a neat experiment with a group of about 30 or so forward-thinking market researchers to come up with the five “hot” and five “not-so-hot” trends that will affect our...read more

Valeria Maltoni shared an interesting video on Conversation Agent today that got me riled up. I started to comment on her post and then realized the length of my response might shut down her servers....read more