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The ROI of Infographics

by Mark Smiciklas |

Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all contribute to how, or even if, you measure the business performance of infographics. ROI is calculated as follows: (Gain from an investment – Cost of the investment) / Cost of the investment The formula is simple enough. So why do…

About the Author

Mark Smiciklas

Mark Smiciklas is a Digital Strategist, author and President of Intersection Consulting; a Vancouver based digital marketing agency that teaches organizations how to leverage the dynamics of the web to achieve business goals. Mark is also the managing editor at and is an established marketing and social media practitioner recognized for his visual thinking and practical strategic approach. You can connect with him on Google+.