Exploring the World of Social Media from the Inside Out

Knowing Your Audience Is Key To Any Marketing Success

by Jason Falls |

Understanding your audience is critical to marketing success online or off. DemographicsPro offers analysis of one’s Twitter audience.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).