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How User-Generated Content Powers Better Social SEO Results

by Jason Corrigan |

User-Generated Content (UGC) allows online properties to grow in size and depth through an open-relationship with online users. It can be used strategically in any digital marketing campaign to learn about a particular audience in greater depth, to engage customers, and to build loyalty. What’s often overlooked, though, is the social SEO benefits of UGC. Many companies look at UGC as something exclusively controlled by their users, and consequently miss opportunities to take specific steps…

About the Author

Jason Corrigan

Jason is a Director of Organic Search and Strategy with seven years of experience developing complex, wide-scale search and social strategies for Fortune 1000 brands including: Duracell, Oral-B, Febreze, Dickies, Papa Johns and others. He is also a published author on the concept of "Social SEO" and a frequent contributor to some of the industry's most popular search journals. Corrigan owns the trademark to "SEO Without Borders" and is currently developing a non-profit organization that will connect victims in third-world countries with qualified donors across the world using digital resources and organic search.