Exploring the World of Social Media from the Inside Out

Defining What You Are, And Are Not

by Jason Falls |

Jason Falls offers ideas on how to find professional success in the digital marketing and communications industries. You have to know what you are and what you are not.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).