Social Media Explorer

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Forget your Follower Numbers, It’s Time to Focus on Engagement

by Peter Friedman |

These days, consumers are mostly using social media to express themselves and share content that is a direct reflection of their lives at the specific moment. Social platforms are now the tools for making and connecting with friends and a source for getting attention. All of this is accomplished through dialogue and relationships with each other and the brand. That is to say, social media is now an engagement venue and can deliver amazing benefits to brands…

About the Author

Peter Friedman

Peter Friedman is Chairman and CEO at LiveWorld. He's a social media expert and veteran marketing professional. Over the span of 30 years Peter has provided global brands with strategic social media counsel and developed hundreds of social media programs across the globe. Some of these programs include AppleLink, the industry-wide social network for Apple Inc.; the MINI Cooper Members Lounge; Unilever Dove Campaign For Real Beauty; HBO’s character-driven website community; the American Express Members Project, and Facebook and Twitter programs for one of the world’s largest retailers. He is also the author of The CMO’s SocialMedia Handbook— a practical toolkit that helps big-brand marketing leaders learn how to strategize and execute a long-term social media plan.

Social Grows Up

by Tracey Parsons |

Social is older than we think. Listservs were the first foray in social and those were alive in the late 70s. But, mainstream social is becoming a tee...

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