Exploring the World of Social Media from the Inside Out

What’s the Next Trend In Digital?

by Ilana Rabinowitz |

Most digital marketers I know are fascinated with trends. And one of the best tips in predicting trends is that for many major trends, there is often an equal and opposite countertrend. I learned this from Robyn Waters, the former trendmaster at Target, who developed the idea of design for the masses, and described countertrends in her book, The Hummer and The Mini.

About the Author

Ilana Rabinowitz

Ilana Rabinowitz is the vice-president for marketing for Lion Brand Yarn and blogs about social media at Marketing Without A Net. Rabinowitz approaches marketing with an uncompromising focus on the customer and a grounding in psychology and neuroscience to understand what motivates people to make buying decisions.  She believes that businesses need to develop their own media as a means of creating a branded experience for customers.  She has spoken at digital marketing conferences including Web 2.0, Blogher Business and Internet Retailer. She is the author of a book about psychology, a book about mindfulness and co-author of a book about the culture of knitting. Follow her on Twitter at @ilana221.