Exploring the World of Social Media from the Inside Out

Three Reasons Youtility Is The Most Important Book You’ll Read

by Jason Falls |

Jay Baer’s new book Youtility is one of the most important marketing books you’ll read, says Jason Falls. It sums up 16 years of social media advice and delivers it to you in a fantastic book.

About the Author

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).