Google Analytics

Do you want to boost your social media efforts? Are you looking for an easy way to measure results that doesn’t cost an arm and a leg? This post will take a look at HootSuite’s Social Analytics and show you whether or not it is worth the investment.

As you probably know, I spend a fair amount of time these days answering questions and providing some more in-depth content to folks over at ExploringSocialMedia.com. The learning community and question-answer site has become quite...read more

One thing I love more than adding a new sponsor to the mix here at Social Media Explorer is when we add one that gives something freakin’ cool back to you. AppSumo joined us this...read more

There’s a lot of talk lately about how to measure the direct and indirect impact of social media efforts. This post will answer the first half of that challenge: How can I monitor, over time,...read more

The first rule of measurement is know your objectives so you know what to measure.  That said, it’s a challenge to decide on objectives for a blog when you don’t know what the possibilities are....read more

An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.” As a web analyst I’m occasionally tempted to use that...read more