Exploring the World of Social Media from the Inside Out

Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility

by Julian Scott Connors |

The recent announcement from Matt Cutts on guest blogging or contributing content to third-party websites in exchange for links will be scrutinized more than ever has left search marketers and social media strategists running around wondering what they can possibly do to earn credible links in 2014. Over the last four years alone, Google’s head of web spam has deemed numerous popular linking strategies as no longer valuable and possibly dangerous to attempt.

About the Author

Julian Scott Connors

Julian Connors is an experienced search marketing director who has developed complex, wide-scale search and social campaigns for brands that include: P&G, The Source, Papa Johns, GiveSmart, and more. A published author on the concept of “Social SEO”, Connors contributes to a number of recognized publications and speaks are digital marketing conferences throughout the country.