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Use Product-Focused Linking Campaigns To Earn Great Links and Increase Visibility

by Jason Corrigan |

The recent announcement from Matt Cutts on guest blogging or contributing content to third-party websites in exchange for links will be scrutinized more than ever has left search marketers and social media strategists running around wondering what they can possibly do to earn credible links in 2014. Over the last four years alone, Google’s head of web spam has deemed numerous popular linking strategies as no longer valuable and possibly dangerous to attempt.

About the Author

Jason Corrigan

Jason is a Director of Organic Search and Strategy with seven years of experience developing complex, wide-scale search and social strategies for Fortune 1000 brands including: Duracell, Oral-B, Febreze, Dickies, Papa Johns and others. He is also a published author on the concept of "Social SEO" and a frequent contributor to some of the industry's most popular search journals. Corrigan owns the trademark to "SEO Without Borders" and is currently developing a non-profit organization that will connect victims in third-world countries with qualified donors across the world using digital resources and organic search.